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MS-01:
MANAGEMENT FUNCTIONS AND BEHAVIOUR
1. Why are managers required to have /
acquire different skills sets at various levels of their career? Explain the
concept and its significance with suitable examples from the organisation you
have served in, or you are familiar with.
2. State and explain the steps involved
in MBO process. Also explain the pre-requisite for successful implementation of
MBO quoting examples from the organisation you have worked in or you are aware
of.
3. Briefly explain the sources of
conflict and the impact it has on individuals, groups, and organisations. Cite
examples from your organisational experience or the experience you are aware
of.
4. What is control? What are the
pre-requisite and characteristics of effective control system? Explain with the
help of examples you have had in an organizational set up. Briefly describe the
organisation you are referring to.
MS
– 2 : MANAGEMENT OF HUMAN RESOURCES
1. What are the primary objectives,
focus, and purpose of Selection Tests and Interview in the whole process of
Hiring in organisational set up? Critically examine their usefulness and
importance in the short term and long term functioning and culture of the
organisation. Draw from the experiences you are familiar with. Describe the
organisation and the situation you are referring to.
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2. What are the major „problems/errors‟
which came in the way of „Effective Performance Appraisal Systems‟ of any
organization? Describe and explain with the help of your organizational
experiences or the ones you are familiar with. Briefly explain the
organization, situation and its fall out too support your reply.
3. Critically evaluate the state of
workers‟ participation in Management in the present day business scenario.
Explain with examples your answer giving due details of the organizations and
the sources you are referring to.
4. What are the “Principles of Learning”
which are followed in developing „Effective Training Programmes‟? Critically
evaluate the „Training Environment‟ you are exposed to vis-à-vis the
„Principles of learning‟ followed/not followed or the ones you are aware of.
Briefly describe the situation and the organization to logically support your
replies.
MS-03
: ECONOMIC AND SOCIAL ENVIRONMENT
1. a) Explain the reasons why a business
manager be concerned with business environment?
b) Discuss how non-economic environment
affects business decisions giving examples.
2. What are the major factors of
widespread sickness among the SSI units? How can sickness be identified?
Suggest measures to enhance economic viability of the segment.
3. Examine the progress of Indian economy
towards globalization in the post reform years. Comment on the slow pace of
progress of globalization and identify the major reasons.
4. a) What are the major problems of
fiscal policy? Describe.
a) Is the growth of public expenditure in
India justified? Discuss.
5. Explain major trends in volume,
composition and direction of India’s foreign trade in recent years. Do you
think that these trends portray a favorable trade environment in the country?
6. Write short notes on the following:
a) Balance of Payments
b) Role of Public Sector
c) Economic Development and Economic
Growth
MS
- 04: ACCOUNTING AND FINANCE FOR MANAGERS
1. “ Accountancy is an Information
System” do you agree? Substantiate your answer with reasons. How does an
Accountant help in planning and controlling a large commercial organisation?
Explain.
2. Prepare Cash Budget for April-Oct.
2017 from the information relating to Shah Agencies, a trading concern:-
Balance Sheet as on 31st March, 2017
Liabilities Rs. Assets Rs.
Proprietor’s Capital 1,00,000 Cash 20,500
Outstanding Liabilities 17,000 Stock
50,500
Sundry debtors 26,000
Furniture 25,000
Dep. 5,000 20,000
----------- ----------- ---------
1,17,000 1,17,000
Sales and salaries for different months
are expected to be as under:
Months Sales Salaries
April 80,000 3,000
May 52,000 2,500
June 50,000 35,000
July 75,000 4,000
August 90,000 4,000
September 35,000 3,000
October 25,000 3,000
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The other expenses per month are: Rent
Rs. 1,000, Depreciation Rs. 1,000, Misc. Expenses Rs. 500 and Commission 1% of
sales.
Of the sales, 80% is on credit and 20%
for cash. 70% of the credit sales are collected in one month and the balance in
two months. Debtors on March 31, 2017 represent Rs. 6,000 in respect of sales
of February and Rs. 20,000 in respect of sales of March. There are no debt
losses. Gross profit on sales on an average is 30%. Purchases equal to the next
month’s sales are made every month and they are paid during the month in which
they are made. The firm maintains a minimum cash balance of Rs. 10,000. Cash
deficiencies are made up bank loans which are repaid at the earliest available
opportunity and cash in excess of Rs.
15,000 is invested in securities (Interest on bank loans and securities is to
be ignored). Outstanding liabilities remain unchanged.
3. Taking a suitable example and explain
how the semi-variable costs will be segregated into fixed and variable using
the Scattergraph Method.
4. Aditi Ltd. is considering the
selection of one a pair of mutually exclusive investment projects. Both would
involve purchase of machinery with a life of 5 years.
Project 1 would generate annual cash
flows (receipts less payments) of Rs. 2,00,000; the machinery would cost Rs.
5,56,000 and have a scrap value of Rs. 56,000.
Project 2 would generate annual cash
flows of Rs.5,00,000; the machinery would cost Rs. 16,16,000 and have a scrap
value of Rs. 4,31,000.
Company use the straight line method for
providing depreciation. Its cost of capital is 15% per annum. Assume that
annual cash flows arise on the anniversaries of the initial outlay, that there
will be no price changes over the project lives and that acceptance of one of
the projects will not alter the required amount of working capital.
You are required to:
(a) Calculate for each project:
(i) the accounting rate or return (ratio,
over project life, of average accounting profit to average book value of
investment) to nearest 1%.
(ii) the net present value
(iii) the internal rate or return (D.C.F.
yield) to nearest 1%, and
(iv) the pay back period to one decimal
place, and
(b) State which project you would select
for acceptance, if either, giving reasons for your choice of criterion to guide
the decision. Ignore taxation.
5. “ Dividend can be paid only out of
profits”. Explain this statement and also discuss your role as a Finance
Management in matters of dividend policy?
MS
- 05: MANAGEMENT OF MACHINES AND MATERIALS
1. “Product development and design is
basically a research and development activity”. Elaborate the statement with
suitable examples.
2. What is work sampling? Why is it
called a fact-finding tool? Describe some uses of work sampling.
3. Practical job shops are much more
complicated and may have hundreds of matching centres and thousands of jobs.
Comment! Why do we resort to priority dispatching rules for sequencing jobs at
each machine centre? Describe these rules.
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4. How can FAST diagram act as a Value
Engineering tool. Explain the basic methodology of FAST diagrams with the help
of an example.
5. Write a brief note on need and role of
classification, codification and standardization in the context of materials
management from the viewpoint of planning, control, purchase and inventory
management.
MS
- 6: MARKETING FOR MANAGERS
1. (a) Define Marketing and discuss its
scope as an exchange process between the firm and its customers. Illustrate
with two suitable examples of your choice.
(b) Scan various secondary data sources
available to you and collect relevant data historically to discuss the
importance of Marketing in an emerging economy like India.
2. (a) Explain the term Market Planning.
Discuss the elements of Marketing Mix and their role in formulating suitable
strategy in the following situations.
(i) Chain of Computer training centers
(ii) Premium Unisex Talcum powder.
(b) Define Market Segmentation and
discuss its scope and the bases of segmentation that are relevant to the Indian
Marketer.
3. (a) Who is a Consumer? Elaborate
giving suitable examples. Why it is necessary for marketers to have a sound
knowledge of the end user and their behavior. Discuss.
(b) Distinguish between New Product
Development with Product Life Cycle with an example.
4. (a) What is pricing? What are the
major objectives of pricing for a marketer? Explain with suitable example the
various pricing methods available to the marketer.
(b) What make Distribution as one of the
core function in a manufacturing concern? List out and discuss the major
channels of distribution that you are familiar with suitable examples.
MS
- 07: INFORMATION SYSTEMS FOR MANAGERS
1. What is open source software? Where
can one find Open Source software? Isn't it hard to get reliable support for
open-source software? Explain the differences between commercial software,
shareware, open source software, freeware, and public domain software.
2. What is change in the focus of
operations management? Is this change in the focus is due to the increase of
competitiveness in Business? Elaborate. Also illustrate, the capabilities
expected of information systems in context of Operations Management.
3. Discuss the important features of
Java. Describe the Java development tools and the six functional packages
included in Java standard library.
4. What is the difference between a
database and a data warehouse? Take a small representative database from any
organization and try to convert it into a data warehouse. What are the visible
advantages that you can make out?
5. Define Artificial Intelligence. Why is
it said that some problems can only be solved through intuitive algorithms and
thus are in the AI domain? Identify some latest managerial trends and issues
related to applied AI technologies.
MS
- 08: QUANTITATIVE ANALYSIS FOR MANAGERIAL APPLICATIONS
1. The net incomes of a sample of large
importers of antiques were organized into the following table:
Net income Number of
($ millions) Importers
2 up to 6 1
6 up to 10 4
10 up to 14 10
14 up to 18 3
18 up to 22 2
(a) What is the table called?
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(b)
Based on the distribution, what is the estimate of the arithmetic mean net
income?
(c) Based on the distribution, what is
the estimate of the standard deviation?
2. The employees of Cartwright
Manufacturing are awarded efficiency ratings based on such factors as monthly
output, attitude, and attendance. The distribution of the ratings follows the
normal probability distribution. The mean is 400, the standard deviation 50.
(a) What is the area under the normal
curve between 400 and 482? Write this area in probability notation.
(b) What is the area under the normal
curve for ratings greater than 482? Write this area in probability notation.
(c) Show the facets of this problem in a
chart.
3. Advertisements by Star Fitness Center
claim that completing its course will result in losing weight. A random sample
of eight recent participants showed the following weights before and after
completing the course. At the .01 significance level, can we conclude that the
students lost weight?
Name Before After
Himmat 155 154
Chandan 228 207
Mohan 141 147
Meera 162 157
Cimola 211 196
Peterson 164 150
Reddy 184 170
Prakash 172 165
(a) State the null hypothesis and the
alternate hypothesis.
(b) What is the critical value of t?
(c) What is the computed value of t?
(d) Interpret the result. What is the
p-value?
(e) What assumption needs to be made
about the distribution of the differences?
4. What is time series analysis?
Decompose a time series into its various components and describe them.
5. What is a random variable? How is it
used to define a probability distribution? Make the probability distribution of
“scores facing up” in a throw of two dice.
MS
- 09: MANAGERIAL ECONOMICS
1. Opportunity costs are the ‘costs of
sacrificed alternatives.’ Discuss with the help of examples.
2. How are income effect and substitution
effect important in explaining the negative slope of demand functions? Explain
giving examples from real world.
3. When there are 2 inputs K, L, given
the price of capital (PK)= 10 and price of labour (PL)=20. Total Expenditure
C=100. Draw and explain the effect on the isocost curve in case of the
following:-
(i) decrease in price of labour (PL)=10
(ii) increase in the price of capital
(PK)= 20
(iii) decrease in the price of capital
(PK)= 5
(iv) increase in the firms budget with no
change in the price of labour and capital.
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4. Explain the difficulty in sustaining
collusion with the help of prisoner’s dilemma.
5. Briefly discuss the Chronology of
Indian Telecom Deregulation from the year 2003 to present times.
6. Write short notes on the following:-
(a) Market Demand curve
(b) Optimal Input Combination
(c) Peak Load Pricing
MS
- 10: ORGANISATIONAL DESIGN, DEVELOPMENT AND CHANGE
1. Describe various approaches to
understand organisations and their relevance in the present day context. Give
examples.
2. Describe and discuss any three types
of organizational structures and their advantages and disadvantages with
examples.
3. Briefly discuss the concept and
purpose of organizational diagnosis. Discuss interview as a diagnosistic tool
and it’s limitations with relevant examples.
4. What are the different stages of
organizational development? Discuss T- Group Training as an intervention for
organizational Development with an example.
5. Describe and discuss the competencies
required for a change agent.
MS-11:
STRATEGIC MANAGEMENT
1. Select a specific type of business
that you may wish to start.
a) Develop a written mission statement
for that business.
b) Formulate a set of goals for the
business
c) Formulate specific and verifiable
objectives in the lines of the goals.
d) Devise a statement of social
responsibility for the business.
2. Explain the three generic strategies
for a Small Business Unit (SBU). Also give an example of a business unit that
competes with each strategy.
3. Assume that an airline company has
changed its strategy from low-cost to low-cost-differentiation strategy.
Describe an appropriate organization cultures for that company.
4. Differentiate between leadership and
management. Support your answer with the help of examples.
5. Explain the concept of balanced
scorecard (BSC)? As a strategist what challenges will you face while developing
and implementing a BSC? Discuss.
MS
– 23: HUMAN RESOURCE PLANNING
1. Explain the concept of Human Resource
forecasting. Describe the forecasting demand for employees in any organization
you are familiar with. Discuss the issues in demand forecasting.
2. Explain the concept of job evaluation
and objectives of job evaluation. Describe the various job evaluation methods
with suitable examples from any organization you are familiar with.
3. Discuss the aims and objectives of
career planning. Describe the process, structure and benefits of career
planning. Explain at least two ways that career planning might benefit an
individual.
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4. Explain the concept, need and scope of
HR Audit. Describe the essential steps involved in the auditing process being
followed in any organization you are familiar with.
5. Discuss the role of human resource
measures and audit in Human Resource Planning system. Describe the
transformational process through social, economic, organizational and
technological changes at work place.
MS
– 24: EMPLOYMENT RELATIONS
1. Explain the historical perspective of
Industrial relations in India. Discuss the issues and challenges facing by the
organizations related to industrial relations in an organization you are
familiar with.
2. Explain the meaning, origin and growth
of trade unions in India. Describe the present trade union scenario of an
industrial area with which you are familiar. What are your suggestions for
strengthing the trade unions in India.
3. Explain the concept and objectives of
Workers Participation in Management (WPM). Describe the structure, levels of
participation, degrees and forms of participative management in an organization
you are familiar with.
4. Explain the meaning and context of
grievance. Describe various approaches of grievance resolution in your opinion
which approach is most effective and why?
5. Describe the new perspectives of
1990s. Discuss the implications of post modernism for employment relations.
Explain the latest developments in HRM for industrial relations issues with
suitable examples.
MS
– 41: WORKING CAPITAL MANAGEMENT
1. As a Finance Manager describe the
various factors that you would take into consideration before assessing the
working capital requirements.
2. The Average Monthly Usage of a
particular item in Reliable Industries Limited in the current year is expected
to be 3000 units. The fixed cost per order is Rs. 1500/-. The purchase price is
Rs. 2400 per box, containing a dozen units in each box. It, however, is not
necessary to order for the full box of 12 units. The inventory carrying cost is
25% of the inventory value per annum. The quantity discount allowed per unit is
2%.
What will be the Optimum Order Quantity
in each of the following three cases, on an Annual Usage Basis:
When the minimum order size required for
quantity discount is:
(a) 1000 units
(b) 3000 units
(c) 10,000 units
Give reasons for your specific answers in
each of three cases separately, duly supported by facts and figures.
3. “Trade credit is regarded as a
spontaneous source of short term finance”, discuss and comment.
4. The management of Royal Industries has
called for a statement showing the working capital to finance a level of
activity of 1,80,000 units of output for the year. The cost structure for the
company’s product for the above mentioned activity level is detailed below:
Cost per unit
Raw material Rs. 20
Direct labor 5
Overheads (including depreciation of Rs.
5 per unit) 15
---
Profit 40
Selling price 10
---
50
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---
Additional information:
(a) Minimum desired cash balance is Rs.
20,000.
(b) Raw materials are held in stock, on
an average, for two months.
(c) Work-in-progress (assume 50%
completion stage) will approximate to half- a-month’s production.
(d) Finished goods remain in warehouse,
on an average, for a month.
(e) Suppliers of materials extend a
month’s credit and debtors are provided two month’s credit; cash sales are 25%
of total sales.
(f) There is a time-lag in payment of
wages of a month; and half-a-month in the case of overheads.
From the above facts, you are required to
prepare a statement showing working capital requirements.
5. Discuss the critical decisions that
you need to take in working capital management. Emphasize the important ways in
which those decisions differ from those concerned with the management of the
fixed capital of a business.
MS
– 42 CAPITAL INVESTMENT AND FINANCING DECISIONS
1. What is cost of Capital? How is it
calculated for different sources of Capital? How is average weighted cost of
Capital measured?
2. Discuss the various components of
project planning. Explain the application of work breakdown structure in
monitoring and controlling a project.
3. What are major global sources of
financing? Distinguish between Foreign Direct Investment and Portfolio
Investment.
4. What are the major factors that are
taken into consideration for determining the dividend policy of a company?
Compare Walter’s Model with Gordon’s Model and examine their rationality.
5. What is financial engineering? Briefly
discuss the financial engineering process that you will follow while developing
new products or solutions.
MS
– 43: MANAGEMENT CONTROL SYSTEMS
1. What are the implications of the
ethical dimension in Management Control? Explain with the help of organisation
of your choice. Give your suggestions on how the Management Control System
could be made more effective?
2. ‘Every Responsibility Centre Manager
in an organisation is an Expense Centre Manager also’. Do you agree with this
statement and if so, try to demonstrate the same by giving examples.
3. Explain Performance Reporting in
detail? What are the uses and limitations of Performance Reports?
4. What are the difficulties that you may
face while designing the Management Control System for service organisations.
You may select any service organisation of your choice.
5. Study the ‘Thana District co-operative
Fisheries Project (B)’ case given in Block 5 of this course and answer the
questions given at the end of the case.
MS
- 51: OPERATIONS RESEARCH
1. Enumerate, with brief description,
some of the techniques of O.R. Describe the various steps involved in O.R.
study.
2. The final product of a firm has a
requirement that it must weigh exactly 150 kg. The two raw materials used in
the manufacture of this product are A with a cost of Rs. 2 per unit and B with
a cost of Rs. 8 per unit. Each unit of A weighs 5 kg. and each unit of B weighs
10 kg. At least 14 units of B and no more than 20 units of A must be used. How
much of each type of raw material should be used for each unit of the final
product if cost is to be minimized?
3. Discuss briefly:
(a) The general similarities between
dynamic programming and linear programming.
(b) How dynamic programming differs
conceptually from linear programming?
4. What constitutes inventory ordering
costs, carrying costs and stock out costs? Explain the behaviour and
relationship of these costs.
5. One hundred unemployed people were
found to arrive at a one-person state unemployment office to obtain their
unemployment compensation cheque according to the following frequency
distribution.
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Inter- arrival Frequency Service Time
Frequency
Time (min) (min)
2 10 2 10
3 20 3 20
4 40 4 40
5 20 5 20
6 10 6 10
The state office is interested in
predicting the operating characteristics of this one-person state unemployment
office during a typical operating day from 10:00 a.m. to 11:00 a.m. Use
simulation to determine the average waiting time and total time in the system,
and the maximum queue length.
MS
- 52: PROJECT MANAGEMENT
1. What is the concept of concurrent
engineering in project management and how can it be used to optimise project
durations?
2. Economic analysis is done from
societal point of view in contrast to financial analysis which is a private
appraisal from the viewpoint of a producer. How does it bring about a change in
the methods of evaluation? Describe with examples.
3. A project comprising of eight tasks (A
to H) has the following characteristics:
Tasks Preceding Tasks Time Duration in
Weeks
Optimistic Most Likely Pessimistic
A None 2 4 12
B None 10 12 26
C A 8 9 10
D A 10 15 20
E A 7 7.5 11
F B, C 9 9 9
G D 3 3.5 7
H E, F, G 5 5 5
(a) Draw an AOA network. Carry out all
the calculations, determine the critical path and mark it in the network. What
is the total project duration.
(b) What is the probability of achieving
the project within the deadline of 30 weeks?
4. ‘Contract Planning’ phase of project
is often compared with constructing the foundations of a building – building
will be as strong or as weak as its foundation. Justify.
5. (a) Explain the use and advantages of
squared networks in project management.
(b) What are network-based milestone
charts and what are their advantages and disadvantage as compared to squared
networks?
MS
- 53: PRODUCTION/OPERATIONS MANAGEMENT
1. A principle feature of JIT and TQM is
large-scale employee involvement and employee empowerment. What do these
concepts mean? Explain with suitable examples.
2. What are the various methods of
judgmental forecasting? Comment on possible errors that are associated with
judgmental forecasting. Suggest some do’s and don’t for carrying out judgmental
forecasting.
3. Capacity will be modified in response
to demand. Demand will be modified in response to capacity. Which of these two
statements is correct? Give reasons for your answer.
4. Discuss briefly the major differences
between aggregate planning in manufacturing and aggregate planning in services.
Give suitable examples.
5. Operations personnel usually have a
large volume and variety of resources at their command- they should endeavor to
make effective and efficient use of these resources to achieve the largest
outputs. Comment! What are the approaches for enhancing the utilization of
resources?
6. Discuss the impact of new technologies
on the role of an Operations Manager in an organization? Give suitable
examples.
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MS
- 54: MANAGEMENT INFORMATION SYSTEMS
1. What is the relevance of the Nolan’s
Stage Growth Model for the study of information systems in today’s
organisation?
2. What are the various stages of a
system development life cycle and how are the efforts distributed over these
phases?
3. What are the various ways in which
serial transmission can be achieved? Explain each way in detail.
4. List the five problems which may
motivate an organization to move toward the database approach. Explain the
significance of each one to a manager to an organization.
5. (a) “Compute virus is a major threat
to compute security.” Justify the statement.
(b) Why should there be law against
benign computer virus maker? What harm can it cause to your computer?
MS-61:
CONSUMER BEHAVIOUR
1. Differentiate between organizational
buying and individual buying. Taking any product of your choice for your
personal purchase and for organizational purposes, explain the differences.
2. Briefly explain the concept of family
life cycle. Which stage of the family life cycle could constitute a lucrative
segment for the following? Giver reasons for your answer. Recommend a
positioning strategy for each:
(a) Pizza (Takeaway and delivery only)
(b) Branded Gold Jewellery
3. ABC is a prominent company in the
travel and vacation industry (both domestic and international).
(a) Describe how the company can use VALS
(b) Which segments should it target and
why?
4. Explain the relevance of studying
Howard Sheth Model of consumer behaviour for a marketer.
5. What is the need to study post
purchase behaviour of consumers? Explain its implications for the marketers of
consumer durables like refrigerators and washing machines.
6. Why is information search behaviour
important to the marketers? Explain giving suitable examples.
MS-62:
SALES MANAGEMENT
1. (a) What are the major function of
Sales Management in the following situations.
(i) Cement company with all India
operations.
(ii) Leading automobile components
manufactures.
(iii) Company assembling Desktop
Computers Systems.
(b) Explain the interdependence of Sales
function with the distribution function by taking two examples of your choice.
2. (a) What is Marketing Communication?
Discuss, Explain the various elements in the communication process and their
role in the whole communication process.
(b) What is a presentation? Describe the
different types of Sales Presentations. Discuss why presentation skills are
important for a Salesman.
3. (a) What is recruitment? Discuss the
various sources of recruitment that a firm can adopt.
(b) Explain the process of identifying
training needs in the following situations.
(i) Missionary Selling
(ii) Space Selling
(iii) Capital goods sales force.
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4. (a) What are the major
responsibilities of a Sales Manager? Discuss by taking an example of your
choice the role and challenges of a Sales Manager.
(b) What are the objectives of Sales
Planning? Pick up an example of any FMCG Company and elaborate its importance.
MS-63:
PRODUCT MANAGEMENT
1. As a Brand Manager of a leading
multi-speciality hospital with all India operations, what brand name would you
suggest? Justify your choice.
2. Taking the example of toothpaste,
explain how you can generate new product ideas using:
(a) Attribute analysis
(b) Focus groups
3. Explain the factors influencing
product line decisions in respect of FMCG products.
4. Taking the example of a product of
your choice, explain how a company’s marketing mix strategies may vary
depending on different stages of its product life cycle.
5. Explain the various interpretations of
the term ‘new product’ giving suitable examples.
6. What do you understand by the term
‘convenience products’ and ‘speciality products’? How does the buying behaviour
differ for the two? Explain its implications for the marketers.
MS-64:
INTERNATIONAL MARKETING
1. What do you understand by the term
‘International Marketing’? Explain the reasons for which firms enter
international markets.
2. Explain the contents and significance
of the following documents:
(a) Commercial Invoice
(b) Packing List.
3. ‘Cultural diversities across countries
impact the marketing strategies of an international marketer’. Do you agree
with the statement? Justify your answer giving suitable examples.
4. Differentiate between the following:
(a) ‘Free Trade Area’ and ‘Customs Union’
(b) ‘Pre-investment’ and ‘Post
investment’ planning for management of political risk.
(c) ‘Ethnocentric’ and ‘Polycentric’
orientations.
5. What is the effect of ‘terms of
delivery’ on the price to be quoted by an exporter? Explain giving an example.
6. With the help of an example explain
how a marketing manager can use ‘country attractiveness/competitive strengths’
matrix to define the directions of growth for the organization.
MS-65:
MARKETING OF SERVICES
1. How is information search behaviour different
in case of services as compared to goods? Explain giving suitable examples.
2. Discuss the importance of non-monetary
costs in pricing decisions for services, taking the example of health care
services.
3. ‘Customer waiting can be managed only
by operations management’. Do you agree with the statement? Justify your answer
giving suitable examples.
4. Is physical evidence equally important
for all kinds of services? Explain giving suitable examples.
5. Why do customers switch service
providers? Can you do anything as a marketer to prevent the customers from
switching? Discuss.
6. Explain the Gronroos Model of service
quality, taking the example of a restaurant.
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MS-91:
ADVANCED STRATEGIC MANAGEMENT
1. a) Discuss the nature and process of
corporate planning.
b) Select a company of your choice and
explain the behavioral implementation of corporate plan discussing details of
the company.
2. Discuss the issues which result in bad
Corporate Governance citing examples. What measures should be taken to correct
such failures.
3. Discuss different market structures
and their impact on competition.
4. What are the characteristics of
innovative organizations? Giving the example of an organization, explain how
creativity contributes to the success of the organization.
5. What are the various types of Social
Audit? Illustrate and emphasize the need for social audit.
6. Write short notes on the following:
a) Product Life Cycle
b) Knowledge Management
c) Corporate Philanthropy
MS
- 92: MANAGEMENT OF PUBLIC ENTERPRISES
1. Briefly discuss the various
organizational forms which a Public Sector Enterprise can take?
2. Explain the ideal way in which the
Government should interact with Public Enterprises to facilitate their
operations in public interest.
3. What is the need for setting up of
State Level Public Enterprises (SLPEs)? Discuss in detail with reference to any
SLPE of your choice.
4. Describe the Composition of the Board
for the Management of Administration of Public Enterprises. Examine how does it
enjoy wider responsibilities than the Boards of Private Sector Enterprises?
5. What are the benefits from
privatization? Explain how change of ownership improves efficiency?
6. Write short notes on the following:-
(a) Navaratna Dispensation
(b) Performance of Ports
(c) Labour Redundancy
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MS-
93: MANAGEMENT OF NEW AND SMALL ENTERPRISES
1. Explain how Government can create
conducive environment to facilitate the functioning
of MSMEs.
2. How is technological process
determined, once the decision to make the product has been
decided?
3. Discuss the common errors identified
while formulating the business plan.
4. What are the key strategic decisions
in the selection of product, its development and
design along with the development of
prototype?
5. How do the entrepreneurs estimate
their needs and plan their cash schedules? Explain.
6. Write short notes on the following :-
(a) Employment Creation
(b) Selection of Site
(c) Family Business
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MS
- 95: RESEARCH METHODOLOGY FOR MANAGEMENT DECISIONS
1. A social scientist sampled 140 people
and classified them according to income level and whether or not they played a
state lottery in the last month. The sample information is reported below. Is
it reasonable to conclude that playing the lottery is related to income level?
Use the .05 significance level.
Income
Low
Middle
High
Total
Played
46
28
21
95
Did not play
14
12
19
45
Total
60
40
40
140
(a) What is this table called?
(b) State the null hypothesis and the
alternate hypothesis.
(c) What is the decision rule?
(d) Determine the value of chi-square.
(e) Make a decision on the null
hypothesis. Interpret the result.
2. What is of more value to the corporate
world –basic, fundamental, or applied research? Justify your reasoning!
3. Distinguish between secondary and
primary methods of data collection. Is it possible to use secondary data
methods as substitutes of primary methods? Justify your answer with suitable
illustrations.
4. What is a systematic sample? How is it
selected? What are the advantages and disadvantages of a systematic sample?
5. Discuss the applications of rating
scales in various functional areas of management.
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