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SMU MBA SEM 2 SUMMER 2015 ASSIGNMENTS

MB 0044 - PRODUCTION AND OPERATION MANAGEMENT

1. Explain the elements or components of operations strategy.

2 Answer the following questions:

a. What is location decision sequence?

b. Which general factors influence the plant location decision?

3 Write short notes on:

 Pareto analysis

 Acceptance sampling

 Juran’s quality trilogy

 Taguchi’s quality loss function

4 Answer the following questions:

a. Define project management.

b. What are the major characteristics of a project mindset?

c. What are the advantages of Gantt chart?

5 Answer the following questions:

a. What are the steps involved in developing an aggregate plan?

b. Explain the various types of pure strategies used in aggregate planning.

6 Answer the following questions:

a. Explain the classification of scheduling strategies.

b. List the distinctive differences between the scheduling followed for manufacturing and services

MB0045- FINANCIAL MANAGEMENT

1 Critically analyze the four broad areas of strategic financing decision.

Four broad areas of strategic financing decision

2 What is FVIFA ? Is it different from Sinking fund factor ?

A finance company offers to pay Rs. 44,650 after five years to investors who deposit annually Rs. 6,000 for five years. Calculate the rate of interest implicit in this offer.

3 A firm owns a machine furnishes the following information :

Rs.

Book value of the machine                   1,10,000

Current market value                                   80,000

Expected salvage value after the end of five years of remaining useful life        NIL

Annual cash operating costs                                    36,000

The firm’s cost of capital                       15 %

Corporate tax rate                                     35 %

The firm follows straight line method of depreciation (permitted by the Income-tax authorities).

The management of the company is now considering selling of the machine. If it does so, the total operating costs to perform the work, now done by the machine, will increase by Rs. 40,000 p.a.

Advise the management.

4 How will you compute the cost of equity capital using CAPM ?

The Xavier Corporation, a dynamic growth firm which pays no dividends, anticipates a long-run level of future earnings of Rs. 7 per share. The current market price of Xavier’s share is Rs. 55.45. Floatation costs for the sale of new equity shares would average about 10 % of the price of the shares. What is the cost of new equity capital to Xavier Corporation ?

5 Jharkhand Mining ltd. has to select one of the two alternative projects whose particulars are furnished below :

	Project E	Project F
	Rajrappa, Hazaribagh	Tatisilwai, Ranchi
	Rs.	Rs.
Initial Outlay	11,87,200	10,06,700
Net Cash Inflow :
End of year 1	10,00,000	1,00,000
2	2,00,000	1,00,000
3	1,00,000	2,00,000
4	1,00,000	10,00,000

The company can arrange necessary funds @ 8 %. Compute the NPV and IRR of each project and comment on the results.

Is there any contradiction in the results ? If so, state the reason for such contradictions. How would you propose to resolve the contradictions ?

6 XPremier Steel Ltd. has a present annual sales turnover of Rs. 40,00,000. The unit sale price is Rs. 20. The variable costs are Rs. 12 per unit and fixed costs amount to Rs. 5,00,000 per annum. The present credit period of 1 month is proposed to be extended to either 2 or 3 months whichever is profitable. The following additional information is available :

Credit period	1 month	2 months	3 months
Increase in sales by	--	10 %	30 %
Bad debts on sales	1 %	2 %	5 %

Fixed costs will increase by Rs. 75,000 when sales increase by 30 %. The company requires a pre-tax return on investment of 20 %.

Evaluate the profitability of the proposals and recommend the best credit period for the company.

MB0046- Marketing Management

1 Do you think the argument of some theorists that the traditional Ps are not enough for services marketing? Give suitable examples to prove your point.

2 What is sales promotion? Explain any eight tools of sales promotion directed at consumers.

Definition of sales promotion

3 Define Environmental scanning. Explain Delphi technique and Scenario Building technique of Environmental Scanning.

4 Personal selling focuses in on ‘personal’ or ‘one to one’ selling. It involves an individual salesman or a sales team establishing and building a profitable relationship with customers over a period of time through a series of steps. Explain the steps in the personal selling process which helps in the successful sales.

5 What is Buying centre? Explain the seven roles of Buying centre and also specify the role of functional departments in the purchase process.

6 Describe some of the strategies for effective marketing and advertising in rural market. Also explain the innovative use of media in rural market.

MB0047 – MANAGEMENT INFORMATION SYSTEM

1 In today’s life, Individuals rely on information systems, generally Internet-based, for conducting much of their personal lives: for socializing, study, shopping, banking, and entertainment. Information technology refers to anything related to computing technology, such as networking, hardware, software, the Internet, or the people that work with these technologies. How do you differentiate between information system and information technology? Explain using an example.

2 Explain decision making with MIS using Travelling salesman problem

3 How to use information system to support competitive strategy? Explain with an example for each strategy

4 Decision making is a daily activity for any human being. In the decision making process, we choose one course of action from a few possible alternatives. In the process of decision making, we may use many tools, techniques and perceptions. Describe Herbert Simon model on Decision making.

5 Write short notes on

a. Data administration

b. Managing concurrency

c. Reduced data redundancy

d. Recovery from crashes

e. Data access

6 Write short notes on

a. Role of workplace monitoring

b. Power over users

MB0048 OPERATIONS RESEARCH

1 What are the features of operations research? What are the limitations of operations research?

2 a. Explain the graphical method of solving Linear Programming Problem.

b. A furniture manufacturing company plans to make two products: chairs and tables- from its available resources, which consists of 400 board feet of mahogany timber and 450 man-hours of labour. It knows that to make a chair requires 5 board feet and 10 man-hours and yields a profit of Rs.45 while each table uses 20 board feet and 15 man-hours and has a profit of Rs.80.

Formulate the LPP to maximise the profit.

3 a. List the steps of the Vogel’s Approximation Method(VAM) to find the initial feasible solution.

b. The XYZ manufacturing company has a current transportation schedule which is being questioned by the top management as to whether or not it is optimal. The firm has 3 factories and 5 warehouses. The unit transportation costs (in Rs.), factory capacities, and ware house requirements are given below. Find the initial feasible solution using Vogel’s Approximation Method (VAM).

Warehouse	Factories			Warehouse requirements
	A	B	C
1.	50	40	80	400
2.	80	70	40	400
3.	60	70	60	500
4.	60	60	60	400
5.	30	50	40	800
Factory availability	800	600	1100	2500

4 a. What is Integer Programming Problem (IPP) ?

b. Explain Gomory’s all integer algorithm of an IPP.

5 a. Write a short note on Monte Carlo Simulation.

b. A Company produces 150 cars. But the production rate varies with the distribution.

Production Rate	147	148	149	150	151	152	153
Probability	0.05	0.10	0.15	0.20	0.30	0.15	0.05

At present the track will hold 150 cars. Using the following random numbers determine the average number of cars waiting for shipment in the company and average number of empty space in the truck. Random Numbers 82, 54, 50, 96, 85, 34, 30, 02, 64, 47.

6 a. Explain the dominance principle in game theory.

b. Describe the Constituents of a Queuing System.

c. Differentiate between PERT and CPM.

MB 0049 - PROJECT MANAGEMENT

1 Explain the phases of project management life cycle.

2 List the steps involved in each process of project planning.

3 Write short notes on the following cost estimating tools and techniques:

a. Analogous estimating

b. Bottom-up estimating

c. Parametric estimating

d. Reserve analysis

4 Summarize quality control for project quality management

5 What is purchase cycle? Explain the key steps involved in the purchase cycle of a project.

6 Explain the various elements of project control.