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SMU MBA SEM 4 HCS SPRING 2015 ASSIGNMENTS

 

MH0056 – Public Relations & Marketing for Healthcare Organizations

1 Discuss the factors that attract corporates to healthcare. Add a note on future outlook of healthcare sector.

A Factors that attract corporates to healthcare

Future outlook of healthcare sector

2 Describe SWOT analysis with examples.

A Explanation

Examples

3 Explain the E-Marketing strategies for healthcare services.

A Explaining the E-Marketing strategies for healthcare services

4 Explain the current scenario of medical tourism in India.

A Explanation of medical tourism

Explanation of present situation of medical tourism

Advantages of medical tourism

5 Discuss the future of healthcare marketing.

A Brief outline of healthcare marketing

Explanation of future of healthcare marketing

6 Explain the standard metrics to evaluate public relations in healthcare.

A Key factors of PR measurement and evaluation

Explanation of various PR evaluation components

 

MH0057 – Management of Healthcare Human Resources

1 Explain the strategic role of HRM in healthcare.

A Explaining the strategic role of HRM in healthcare

2 Explain the evolution and broad perspectives of HRM in healthcare in India.

A Evolution of HRM in India

Broad perspectives of HRM

3 Discuss management development in healthcare organisations.

A Explanation of various concepts of management development in healthcare organisations

4 Define performance appraisal. Explain the components of performance appraisal.

A Definition of performance appraisal

Listing the components of performance appraisal

Explanation of the components of performance appraisal

5 Describe HR audit process.

A Mentioning the phases of HR audit process

Explanation of various phases

Mentioning the components of HR audit process

Explanation of the components

6 Discuss the importance of team work in healthcare services.

A Essentials of team work

Strategies for effective team building and trust Mc Grehor’s approach to team building

 

MH0058 – Legal Aspects in Healthcare Administration

1 Define medical ethics. List the principles of medical ethics and outline the important guidelines and documents in medical ethics.

A Definition

Listing the principles

Important guidelines and documents in medical ethics

2 Discuss accountability in healthcare. Add a note on vicarious liability.

A Accountability in healthcare

Vicarious liability

3 Discuss the important aspects of Consumer Protection Act.

A Explaining the important aspects of Consumer

Protection Act

4 Define abortion. Explain medical termination of pregnancy act in detail.

A Definition of abortion

Explanation of MTP act

5 Explain the regulatory requirements in setting up and running a blood bank.

A Explanation of the important regulatory requirements in setting up and running a blood bank.

6 Define and classify euthanasia. Add a note on living wills.

A Definition

Classification

Living wills

 

MH0059 – Quality Management in Healthcare Services

1 Discuss the dimensions of quality management in healthcare.

A Discussing all the dimensions of quality management in healthcare

2 Explain the tools used for quality improvement in healthcare services.

A Explaining the various tools used for quality improvement in healthcare services

3 Describe the various phases in implementation of Six Sigma.

A Describing various phases in implementation of

Six Sigma

4 Discuss the steps followed in implementation of QMS in healthcare organization.

A Explanation of steps followed in implementation of QMS in healthcare organization

5 Define total quality management. Explain the importance of TQM in healthcare.

A Definition of total quality management

Explanation of importance of TQM in healthcare

6 Explain team processes in healthcare.

A Definition of team processes in healthcare

Explanation of various factors of team process

Explanation of team process techniques