SMU SEM 4 MBA FALL 2014 ASSIGNMENTS

SMU MBA SEM 4 BANKING FALL 2014 ASSIGNMENTS

MA0041 & MERCHANT BANKING AND FINANCIAL SERVICES

1 Explain the concept of merchant banking. Write general obligations and responsibilities of merchant bankers.

Explanation of merchant banking

Explanation of obligations and responsibilities of merchant bankers

2 Write short notes on:

a) Pre-issue activities of merchant banker

b) Post-issue activities of merchant banker

c) Book building 75 percent

Explanation of Pre-issue activities

Explanation of Post-issue activities

Explanation of book building 75 percent

3 What is loan syndication? Explain the benefits of loan (Credit) Syndication and various instruments for loan syndication.

Meaning of loan syndication

Benefits of loan syndication

Explanation of instruments for loan syndication

4 Explain all the types of leasing. Explain the limitation and problems in leasing.

Explanation of types of leasing

Explanation of limitations and problems in leasing

5 Explain the features of factoring. Write the advantages and disadvantages of factoring.

Explanation of features of factoring

Explanation of advantages and disadvantages of factoring

6 Write the features of money markets in India. Explain the participants in the money market.

Explanation of money markets in India

Explanation of participants in money markets

MA0042 & TREASURY MANAGEMENT

1 Write the functioning of the financial system. Explain about cross border financing.

Explanation of financial system

Explanation of cross border financing

2 Explain the role of a Treasury Manager or Treasurer. Give the differences between a treasury of a corporate and a bank.

Explanation of the role of a treasury manager or a treasurer

Differences between a corporate treasury and bank treasury

3 What is call money market? Write the advantages of call market.

Explain about the commercial papers with its advantages.

Explanation of call money market and advantages of call market

Explanation of commercial papers with its advantages

4 Give an introduction of Foreign Exchange Exposure Management and write about the three types of exposures with examples.

Introduction of Foreign Exchange Exposure Management

The three types of exposures (Transaction exposure, translation exposure and Economic exposure) with examples

5 Write short notes on:

a) Regulatory Pressure

b) Regulatory Arbitrage

c) Treasury Product Development

Explanation of regulatory pressure

Explanation of Regulatory Arbitrage

Explanation of Treasury Product Development

6 Treasury has become an integral part of business function. How does Information Technology (IT) play an effective role? Write about the Treasury Information Systems.

Explanation of information technology playing an effective role

Explanation of Treasury information system

MA0043 & CORPORATE BANKING

1 Explain the role of RBI in growth of Corporate Banking. Write the principles of lending to corporate sector.

Explanation of role of RBI in growth of corporate Banking

Principles of lending to corporate sector

2 Write short notes on:

a) Loan Syndication

b) Commercial Paper

c) Certificate of Deposit

Loan syndication

Commercial Paper

Certificate of Deposit

3 Letter of Credit is a letter from bank guaranteeing that a buyer payment to a seller will be received on time and for the correct amount.

Give a brief introduction of letter of credit and write the complete mechanism of letter of credit. Explain the types of letter of credit.

Introduction of letter of credit

Complete mechanism of letter of credit

Explanation of types of letter of credit

4 Forfaiting was originated in 1960. It is an international supply chain financing. Explain the process of forfaiting and its characteristics. Write the differences between Factoring and Forfaiting.

Explanation of process of forfaiting and its characteristics

Differences between Factoring and Forfaiting

5 Explain the internal and external reasons for industrial sickness.

Explanation of internal reasons for industrial sickness

Explanation of external reasons for industrial sickness

6 Explain the main features of Foreign Exchange Management Act (FEMA). Give the differences between Foreign Exchange Regulation Act (FERA) and FEMA.

Explanation of main features of foreign exchange management

Differences between FERA and FEMA

MA0044 & INSTITUTIONAL BANKING

1 In Development Finance Institution (DFI) explain the changing face of DFIs in India. Write about the challenges faced by DFIs and reorientation of DFIs.

Explanation of changing faces of DFIs

Explanation of challenges faced by DFIs

Reorientation of DFIs

2 Give a brief introduction of Small Industries Development Bank of India (SIDBI). Explain the important schemes of SIDBI. Write any few challenges in financing Small Scale Industries (SSIs).

Introduction of SIDBI

Schemes of SIDBI

Challenges in financing Small Scale Industries (SSIs)

3 Explain the role of Non-Banking Financial Companies (NBFCs) in agricultural finance. Explain the RBIs regulation over DFIs.

Explanation of role of NBFCs in agricultural finance

Explanation of RBIs regulation over DFIs

4 Write about the Power Finance Corporation Limited (PFC). Explain about Indian Railways Finance Corporation (IRFC) and Venture Capital Funds(VCFs).

Explanation of PFC

Explanation of IRFC

Explanation of VCF

5 Explain the role of technology in institutional banking and also write about the advantages and challenges of technology in institutional banking.

Explanation of the role of technology in institutional banking

Explanation of advantages and challenges of technology in institutional banking

6 Give short notes on:

External Commercial Borrowings(ECBs)

Board for Financial Supervision(BFS)

Prompt Corrective Action(PCA) scheme

Management of Non-Performing Assets (NPAs)

SMU MBA SEM 4 HCS FALL 2014 ASSIGNMENTS

MH0056 – Public Relations & Marketing for Healthcare Organizations

 1 Explain the concept of service and marketing. Discuss the steps involved in healthcare marketing process.

Explanation of concept of service

Explanation of concept of marketing

Explanation of all the steps involved in healthcare marketing process

2 Discuss the various steps involved in marketing research.

Explanation of all the steps involved in marketing research

3 Discuss the types of public relations research.

Explanation of primary research

Explanation of secondary research

4 Discuss the current scenario of medical tourism in India.

Explanation of medical tourism

Explanation of present situation of medical tourism

Advantages of medical tourism

5 Discuss the future of healthcare marketing.

Brief outline of healthcare marketing

Explanation of future of healthcare marketing

6 Explain the standard metrics to evaluate public relations in healthcare.

Key factors of PR measurement and evaluation

Explanation of various PR evaluation components

MH0057 – Management of Healthcare Human Resources

1 Define manpower planning. Explain the steps in manpower planning.

Definition

Explanation of steps

2 Define training. Explain the various steps involved in the training cycle.

Definition

Explanation

3 Discuss the importance of HRM in healthcare organisations.

Explanation of HRM in general

Importance of HRM for the employees, society and the organisation

Strategic role of HRM in healthcare

4 Explain the impact of government on reward management.

What is reward management

Impact of government on reward management

5 Explain the importance of human relations in healthcare services.

Brief overview of human relations in healthcare services

Explanation of importance of human relations in healthcare services

6 A healthcare organization opens a new cafeteria. Consider that you are the HR manager of the healthcare organization and you are given the task of recruiting the staff for managing, cooking food, cleaning the cafeteria and so on. Explain the various methods of recruitment you would follow in selecting the right candidate for the job.

Listing the various processes in recruitment

Explanation of various processes

MH0058 – Legal Aspects in Healthcare Administration

1 Define informed consent. Explain Health Insurance Portability and Accountability Act.

Definition of informed consent

Explanation of HIPAA

2 Define liability. Explain the concept of accountability and vicarious liability.

Definition

Explanation of the concept of accountability

Explanation of the concept of vicarious liability

3 Discuss the rights and responsibilities of the patient.

Rights of the patient

Responsibilities of the patient

4 Define abortion. Discuss medical termination of pregnancy act.

Definition of abortion

Explanation of MTP act

5 Explain the regulatory requirements in setting up and running a blood bank.

Explanation of the important regulatory requirements in setting up and running a blood bank

6 Discuss the important documents and ethical codes in medical ethics.

Mentioning the important documents in medical ethics

Explanation of Hippocratic Oath

Explanation of Declaration of Geneva

Explanation of International Code of Medical Ethics

MH0059 – Quality Management in Healthcare Services

1 Discuss the application of quality concepts and philosophies to the healthcare industry.

Explanation of the application of quality concepts and philosophies to the healthcare industry

2 Explain the six sigma concept.

Explanation of the six sigma concept with DMAIC principle of problem solving

3 Discuss the various quality tools.

Mentioning the various quality tools

Explanation of the quality tools

4 Explain the steps followed in implementation of QMS in healthcare organization.

Explanation of steps followed in implementation of QMS in healthcare organization

5 Define total quality management. Discuss the importance of TQM in healthcare.

Definition of total quality management

Explanation of importance of TQM in healthcare

6 Discuss the benefits of quality management in clinical services.

Explanation of all the key benefits of quality management in clinical services

SMU MBA SEM 4 MARKETING FALL 2014 ASSIGNMENTS

 MK0015-Services Marketing and Customer Relationship Management

1 “Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example.

Explanation of service positioning

Explanation of purposes

Example

2 Elaborate GAP analysis in detail.

Explanation of GAP Model.

3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this context.

Explanation of CIM

Explanation of Methods

4 What are the various types of conflicts in marketing services?

Explanation of types

5 Elaborate the important steps that service providers should bear in mind while implementing one to one marketing.

Explanation

6 Write short notes on:

a) E-CRM

b) Customer Retention

a) Meaning, opportunities and benefits

b) Meaning and Strategies

MK0016- Advertising Management and Sales Promotion

1 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.

Meaning of DAGMAR approach

Explanation of DAGMAR approach

2 What is Gestalt psychology? Explain with examples how it resembles the way a person fits in the advertising message with his/her existing knowledge.

Discussion about Gestalt psychology

Explanation

3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.

Definition of advertising

Characteristics

Objectives

4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.

Define media

Explanation of the concepts

5 Describe the AIDA model of consumer response hierarchy with the help of diagram.

Explanation of AIDA model

Diagram

6 Describe some of the strategies for effective marketing and advertising in rural market.

Discuss the nature of rural market

Strategies

MK0017- E-MARKETING

1 What is e-mall? Explain the various types of online stores in an e-mall.

Definition of e-mall

Various types of online stores

2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.

Explanation of e-marketplace

Five kinds of partners in an e-marketplace

3 Discuss the major legal and ethical issues in e-marketing.

A. Legal issues

B. Ethical issues

4 Explain the factors that influence e-consumer’s buying behaviour.

Definition of e-marketing

Factors influencing

5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy ,customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.

Explanation of 2P+2C+3S formula in detail

Diagram

6 Discuss the selling methods and sales promotion of E-marketing.

Explanation of Selling methods

Explanation of sales promotion of e-marketing

MK0018– International Marketing

1 Discuss the different management orientations of a company. How does it affect international marketing?

Management orientations

Effect on international marketing

2 Discuss how culture plays an important role in international marketing. Give some examples of advertisements which failed due to lack of cultural understanding.

Importance of culture in international marketing

Examples

3 Explain different types of cost based pricing.

Types of cost based pricing

Explanation

4 Tobacco companies are targeting China as Chinese are heavy smokers. Which segmentation is this and what are the other international market segmentations?

Tobacco companies in china segmentation

Other segmentation

5 Write short notes on:

a) e Marketing

b) Spot and forward rates

a) meaning and benefits of e Marketing

b) Meaning and role of spot and forward rates

6 Discuss the role and activities of World Bank.

Role and activities of World Bank

SMU BSCIT SEM 6 FALL 2014 ASSIGNMENTS

SMU BSCIT SEM 6 FALL 2014 ASSIGNMENTS

BT0092, Software Project Management

1 What are the factors influencing project management? Explain the role of project manager.

2 What do you mean by software cost estimation process? Why software cost estimation is required?

3 Define risk assessment. Explain the elements of risk assessment and risk control.

4 What is conflict management? How do we remove conflicts among team members?

5 Describe briefly the activities of software reengineering. Draw the necessary diagram.

6 What do you mean by software testing? Why it is required?

BT9302, Human Computer Interface

1 What do you mean by direct manipulation? How is it applicable to human computer interface?

2 What are the phases in determining basic business functions?

3 Explain the uses of toolbars and message boxes in designing windows.

4 Explain Goal-Operation-Methods-Selections (GOMS) user interface design approach. List advantages and disadvantages of it

5 Write a note on joystick and graphic tablet device based controls. Also explain advantages and disadvantages of both.

6 What are operable controls? Explain any of two operable controls (ex: button, tool bar).

BT9402, Artificial Intelligence

1 Explain the third and fourth principles of AI.

2 Explain knowledge representation? Explain with the help of an example.

3 Explain the Inheritance and Reification in semantic networks.

4 Explain knowledge base and building a knowledge base.

5 Describe the factors affecting learning performance.

6 What is the purpose of backtracking? Why is it important in artificial intelligence?

SMU BCA SEM 4 (OLD) FALL 2014 ASSIGNMENTS

SMU BCA SEM 4 (OLD) FALL 2014 ASSIGNMENTS

BC0047, JAVA PROGRAMMING

1 Describe about the primitives and derived data types in java.

2 What are exception classes? Explain the common exceptions in Java.

3 Explain the methods of InputStream class and OutputStream class.

4 Explain servlets and servlet life cycle.

Practical Assignments

5 Write a Java program to find the sum of 1+3+5+…. ,for 10 terms in the series.

6 Write a program in Java to check whether a given year is leap year or not.

BC0048-COMPUTER NETWORKS

1 Explain

i. Broadcast links

ii. Point-to-point links

2 Write short notes on: (i) Simplex (ii) Half Duplex (iii) Full Duplex with examples and necessary figures.

3 What is transmission medium? List the factors used to determine Data rate and distance.

4 Explain different types of routing algorithms depending upon the communication subnet.

5 Define CSMA and write notes on (i) Non-Persistent CSMA (ii) 1-Persistent CSMA

6 Explain the T.C.P Header format.

BC0049 – SOFTWARE ENGINEERING

1 Explain RAD model?

What are the drawbacks of Rapid Application Development (RAD)?

2 What do you mean by software reuse? Describe software development with use.

3 Explain in brief all the types of object models.

4 Explain White-Box testing?

5 What is Verification and Validation? Explain the Validation Test Criteria.

6 What is Top-down integration and Bottom-up integration?

BC0050– Oracle & Distributed Databases

1 What are the different methods used to recognize user defined exceptions in PL/SQL?

2 Write short notes on the following:

1. Background Processes of oracle instance

2. The Program Global Area (PGA)

3 Explain the following Logical Storage Structures.

(a) Table space

(b) Segment

4 List the characteristics of Query processor and explain them all.

Practical

5 Write a PL/SQL block:

A. That includes declarations for the following variables:

1. A varchar2 datatype that can contain the string “ introduction to oracle PL/SQL”

2. A number that can be assigned 987654.55, but not 987654.567 or 9876543.55

3. A constant that is auto-initialized to the value 603D

4. A Boolean

5. A DATE data type auto initialized to one week from today.

B. In the body of PL/SQL block, put a DBMS_OUTPUT.PUT_LINE message for each of the variables that received an auto initialized value.

C. In a comment at the bottom of PL/SQL block, state the value of your number datatype.

6 Write a cursor to open an employee database and fetch the employee record whose age is greater than 45.

BC0051 – SYSTEM SOFTWARE

1 Write short notes on lexical analysis, syntax analysis, and semantic analysis

2 Write short notes on: Declaration statements and Assembler Directives.

3 Write any 5 difference between Compiler and Interpreter.

4 How does C program works with linker?

5 (a) Define loader

(b) What is relocation? Explain how relocation is done.

6 What is the role of compilers in Error Detection and Recovery?

SMU BCA SEM 2 FALL 2014 ASSIGNEMNTS

SMU BCA SEM 2 FALL 2014 ASSIGNMENTS

BCA2010 – OPERATING SYSTEM

1 Differentiate between Distributed Systems and Real-time Systems.

2 Explain the different process states.

3 Define Deadlock. Explain necessary conditions for deadlock.

4 Differentiate between Sequential access and direct access methods.

5 Differentiate between Daisy chain bus arbitration and Priority encoded bus arbitration.

6 Differentiate between encryption and decryption. What are the two basic methods for encryption?

BCA2020 -DATA STRUCTURE AND ALGORITHM

1 What do you mean by data structure operation? Briefly explain some of the operations used frequently.

2 How do you implement a stack? Briefly explain.

3 Briefly explain tree and its Concepts.

4 What is Minimum Spanning Tree? Explain Prim's Minimum Spanning Tree Algorithm.

5 Write the difference between Classes P and NP.

6 Explain the Algorithm of Quick sort.

BCA2030- OBJECT ORIENTED PROGRAMMING – C++

1 Write short notes on:

a) Inheritance

b) Polymorphism

2 Differentiate between pass by value and pass by reference

3 Differentiate between Constructors and Destructors.

4 What are the advantages of Polymorphism? How it can be implemented?

5 Differentiate between Containers and Iterators

6 Describe the two basic exception handling models.

BCA2040- COMMUNICATION SKILLS

1 What is nonverbal communication? Give five examples for non-verbal communication

2 What are the prosodic features of speech?

3 Define hearing and Listening. How is ‘hearing’ different from ‘listening’

BCA2050 COMPUTER ORGANIZATION

1 What is difference engine? Briefly explain the structure of Babbage’s Difference Engine.

2 What is the difference between fixed and floating point numbers?

3 List the fundamental design issues in designing an instruction set.

4 Briefly explain the read and write cycle of an 8086 processor.

5 Write a note on: Indirect Cycle and Interrupt cycle.

6 Briefly explain the types of Random-Access Memory and ROM.