Saturday 21 November 2015

SMU MBA SEM 4 HCS FALL 2015 ASSIGNMENTS

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SMU MBA SEM 4 HCS FALL 2015 ASSIGNMENTS

MH0056 – Public Relations & Marketing for Healthcare Organizations

1 Explain the concept of service and marketing. Discuss the steps involved in healthcare marketing process.
2 Discuss the various steps involved in marketing research.
3 Describe the types of public relations research.
4 Discuss the current scenario of medical tourism in India.
5 Discuss the future of healthcare marketing.
6 Discuss the standard metrics to evaluate public relations in healthcare.

MH0057 – Management of Healthcare Human Resources

1 Discuss management development in healthcare organisations.
2 Describe recruitment in healthcare services.
3 Explain the objectives of HRM in healthcare.
4 Define performance appraisal. Describe the components of performance appraisal.
5 Discuss HR audit process.
6 What is collective bargaining? Explain the principles and characteristics of collective bargaining.

MH0058 – Legal Aspects in Healthcare Administration

1 What is professional secrecy? Discuss the exceptions to the rule of confidentiality.
2 Explain the following concepts:
a. Accountability to patients
b. Vicarious liability
3 Which are the 3 types of inquests in India? Explain.
4 Define abortion. Explain medical termination of pregnancy act in detail.
5 Explain medical negligence. List the various rights and responsibilities of the patient.
6 Discuss the important documents and ethical codes in medical ethics.

MH0059 – Quality Management in Healthcare Services

1 Explain the principles of quality in healthcare.
2 Differentiate between Six sigma and Total quality management.
3 Explain the implementation of QMS in healthcare organisation.
4 Define accreditation and certification. List the benefits of accreditation and certification of hospitals.
5 Define total quality management. Discuss the importance of TQM in healthcare.
6 Discuss the methods of performance evaluation in healthcare services.

SMU MBA SEM 4 MARKETING FALL 2015 ASSIGNMENTS

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SMU MBA SEM 4 MARKETING FALL 2015 ASSIGNMENTS

MK0015-Services Marketing and Customer Relationship Management

1 Discuss the eight different demand situations of Service.
Eight different demand situations

2 Elaborate GAP analysis in detail.
Explanation of GAP Model.

3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this context.
Explanation of CIM
Explanation of Methods

4 What are the various types of conflicts in marketing services?
Explanation of types

5 Elaborate the important steps that service providers should bear in mind while implementing one to one marketing.
Explanation

6 “Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example.
Explanation of service positioning
Explanation of purposes
Example

MK0016- Advertising Management and Sales Promotion

1 Explain the different types of Advertising copy.
Definition of Advertising copy
Explanation of types

2 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.
Meaning of DAGMAR approach
Explanation of DAGMAR approach

2 What is Gestalt psychology? Explain with examples how it resembles the way a person fits in the advertising message with his/her existing knowledge.
Discussion about Gestalt psychology
Explanation

3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.
Definition of advertising
Characteristics
Objectives

4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.
Define media
Explanation of the concepts

5 Describe the AIDA model of consumer response hierarchy with the help of diagram.
Explanation of AIDA model
Diagram

6 Describe some of the strategies for effective marketing and advertising in rural market.
Discuss the nature of rural market
Strategies

MK0017- E-MARKETING

1 Define E-Customers with some examples. Also explain the Online buying process.
Definition of E-customers with examples
Online Buying process

2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace.
Explanation of e-marketplace
Five kinds of partners in an e-marketplace

3 Discuss the major legal and ethical issues in e-marketing.
A. Legal issues
B. Ethical issues

4 What is e-mall? Explain the various types of online stores in an e-mall.
Definition of e-mall
Various types of online stores

5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy ,customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.
Explanation of 2P+2C+3S formula in detail
Diagram

6 Discuss the selling methods and sales promotion of E-marketing.
Explanation of Selling methods
Explanation of sales promotion of e-marketing

MK0018– International Marketing

1 The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.
Management orientations
Effect on international marketing

2 How do international economic institutions affect international marketing strategy of MNCs? Explain the role of any two of them.
Effect
Role of any two institutions

3 Define the concept and scope of international marketing research.
Concept
Scope

4 Differentiate between national and international products, global and standardised products with examples.
Difference
Examples

5 Write short notes on:
a) Containerization
b) 4 PL operators
a) Role and benefits of containerization
b) Meaning and role of 4PL operators

6 Choose a product and explain how you will prepare seven steps in a global e-marketing plan?
Choosing the product
Global e marketing plan

SMU MBA SEM 3 TQM FALL 2015 ASSIGNMENTS

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SMU MBA SEM 3 TQM FALL 2015 ASSIGNMENTS

QM0019 – FOUNDATIONS OF QUALITY MANAGEMENT
1. (i) Define “Total Quality Management” (ii) Describe the eight key dimensions of quality according to Garvin. (Definitions of TQM, Detailed description of Eight dimensions of quality)
2. Explain the contributions of the following quality gurus towards quality management:
(a) Masaki Imai
(b) W. Edwards Deming
3 Describe ‘Quality policy’ and ‘Quality Objectives’ in details with examples. (Description of quality policy with an example, Description of quality objectives with an example)
4.  Explain the following in brief:
(a) Quality audits
(b) Productivity
5. (a) Knowledge Management
(b) Quality Awards
Short notes on ‘Knowledge Management’
Short notes on ‘Quality Awards
6.  Define ‘Quality Costs’. Describe the different types of Quality Costs. (Definition of Quality Cost, Description of the different types of Quality Costs)

QM 0020- Quality in Service Industries
1 Discuss the Capability Maturity Model Integration(CMMI)
Explanation of CMMI
CMMI constellations
CMMI maturity levels
2 Explain the five dimensions of Service Quality given by Parasuraman, Zeithaml and Berry, to evaluate the service gap.
Definition of Service quality
Explanation of five dimensions of Service quality
3 How is Service quality related to customer satisfaction, loyalty, and Value?
Explanation
4 Explain the various reasons for Service failure and also the two types of service failure.
Explanation of service failure and its two types
Reasons for service failure
5 Give reasons why providing high-quality service depends on efficient co-ordination between different functional areas/departments of an organisation.
Explanation of the role of different departments in managing service quality
Steps in providing high-service quality
6. Explain the various services provided by retailers. Also explain the various approaches to service quality in retailing.
Services Provided by retailers
Approaches to service quality in retailing

QM0021: STATISTICAL PROCESS CONTROL
1 (a) What are the two main causes of variation? Explain.
(b) Define the term ‘process’. Give an example of process.
Explanation of two causes of variation.
Definition of a process and example of a process.
2 What is meant by Standard Deviation?
(b) Calculate the standard deviation of the following data, which represents the number of defective products by a machine: 4, 2, 5, 8 and 6
Meaning of Standard Deviation
Calculation of Standard Deviation with steps
3 Give the meaning of the following basic terminologies in Probability:
i) Sample Space
ii) Mutually Exclusive events
b) Mention the properties of probability
c) Define the term ‘random variable’
Meaning of ‘sample space’ and ‘mutually exclusive events’
Properties of probability
Definition of ‘random variable’
4 Differentiate between accuracy and precision.
(b) Write a brief note on ‘Funnel Experiment’
Difference between Accuracy and Precision
Brief note on ‘Funnel experiment’
5 Define the terms: ‘process capability’ and ‘process stability’. Explain Cp index and Cpk index.
Definition of ‘process capability’ and ‘process stability’
Explanation of Cp Index and Cpk Index
6 Give the meaning of the following:
i)Hypothesis testing
ii) Control chart
iii) Experimental design
iv) Acceptance Sampling

QM0022: TQM TOOLS AND TECHNIQUES
1 List the seven basic quality control tools. Describe any three of them.
Listing the seven basic quality control tools
Description of any three quality control tools
2. Define Benchmarking. Explain the types of benchmarking.
Definition of Benchmarking, Explanation of the types of benchmarking
3 Write short notes on the following:
(a) Continuous Improvement Process
(b) Poka Yoke
4 Define ‘Six Sigma Methodology’. What are the key roles in Six Sigma methodology? Explain DMAIC methodology of Six Sigma.
Definition of Six Sigma methodology
Explanation of key roles of six sigma
Explanation of DMAIC methodology
5 What is ‘FMEA’? Explain the concept of ‘Risk Priority Number’.
Meaning of FMEA
Concept of ‘Risk Priority Number’.
6 Write short notes on the following:
(a) Design of Experiments
(b) Just-In-Time (JIT) 

SMU MBA SEM 3 MARKETING FALL 2015 ASSIGNMENTS

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SMU MBA SEM 3 MARKETING FALL 2015 ASSIGNMENTS

MK0010- Sales Distribution and Supply Chain Management
1 Why is distribution termed as the second half of marketing? Explain the different patterns of distribution.
Definition of Physical Distribution
Reasons for why distribution is termed as second half of marketing
Different patterns of Distribution
2 Who are called as Wholesalers? Explain different types of Wholesalers.
Definition of Wholesalers
Different types of wholesalers
3 An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economic order quantity model.
Definition of Inventory and Inventory Management
ABC analysis, Just-In-Time &Economic Order Quantity Model
4 Explain the SCOR model with a diagrammatic representation.
SCOR model
Focusing Aspects with diagram
5 When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers.
Definition of VMS
Three types of VMS
6 Describe the supply chain Benchmarking Procedure.
Definition of Benchmarking
Procedure for supply chain benchmarking

MK0011- CONSUMER BEHAVIOUR
1 “Marketers manage product positioning by focusing their marketing activities on a positioning strategy”. Explain
Explanation of positioning approaches

2 Explain motivational conflict and its principles.
Explanation of meaning
Explanation of types
3 Explain Absolute threshold and Differential Threshold with the help of an example each.
Explanation
Examples
4 Explain with one example each, the factors that inhibit relationship between beliefs, feelings and behaviour.
Explanation
Examples
5 “Cultural Values are enduring beliefs that a given behaviour or outcome is desirable or good”. Explain
Explanation of cultural values
Explanation of classification
6 Write short notes on:
a) The Adoption Process
b) Post-Purchase Behaviour of a consumer
a) meaning and Barriers
b) Meaning and example
MK0012- Retail Marketing
1 Describe the general characteristics of consumers and explain the classification of retail consumers based on shopping.
Define Retailing
General characteristics of consumers
Classification of retail consumers based on shopping
2 Describe the Retail Buying Process in brief.
Definition of retailing
Explanation of retail buying process
3 Explain the Retail Merchandising Management (RMM) in brief.
Definition of Retail Merchandising
Steps involved in RMM
4 What is E-tailing? Describe the advantages and disadvantages of E-tailing.
Definition of E-tailing
Advantages and Disadvantages of E-tailing
5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.
Explanation of pricing in Retail
Retail Pricing strategies
6 Describe any three Rural retail strategies in brief.
Definition of Rural retail
Any three Rural retail strategies

MK0013- MARKETING RESEARCH
1 Explain Cross sectional Research Design, its advantages and disadvantages.
Meaning
Advantages
Disadvantages
2 What are the various fundamental properties of scales of measurement? Explain with an example each.
Explanation
Examples
3 Describe the steps involved in Hypothesis Testing.
Explanation of the steps
4 Explain Pearson Product Moment Correlation with the help of an example
Explanation
Example
5 Explain Business to Business Market Research and types of market research undertaken in B2B research.
Meaning
Types
6 Write short notes on:
a) Copy testing
b) Sales Analysis
a) Meaning with example
b) Meaning and Benefits

SMU MBA SEM 3 IB FALL 2015 ASSIGNMENTS

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SMU MBA SEM 3 IB FALL 2015 ASSIGNMENTS

IB0010- INTERNATIONAL FINANCIAL MANAGEMENT
1 Discuss the goals of international financial management
Goals
2 In foreign exchange market many types of transactions take place. Discuss the meaning and role of forward, future and options market.
Forward market
Future
Options
3 Thousands of years back the concept of bartering between parties was prevalent, when the concept of money had not evolved. Explain on counter trade with examples
Introduction of counter trade
Explanation of Different forms of counter trade
Examples
4 There are different techniques of exposure management. One is the Managing Transaction Exposure and the other one is the managing operating exposure
So you have to explain on both Managing Transaction Exposure and Managing Operating Exposure.
Explanation of managing transaction exposure
Explanation of managing operating exposure
5 Every firm is going on concern, whether domestic or MNC.
Explain the techniques of capital budgeting and the steps to determine cash flows.
A Explanation of techniques of capital budgeting-NPV, IRR , PI , Payback period
Determination of cash flow
6 Write short note on:
American Depository Receipts (ADR)
Global Depository Receipts(GDR)
Explanation of ADR
Explanation of Portfolio

IB0011– International Marketing
1 The orientation of a company’s top management, its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework.
Management orientations
Effect on international marketing
2 How do international economic institutions affect international marketing strategy of MNCs? Explain the role of any two of them.
Effect
Role of any two institutions
3 Define the concept and scope of international marketing research.
Concept
Scope
4 Differentiate between national and international products, global and standardized products with examples.
Difference
Examples
5 Write short notes on:
a) Containerization
b) 4 PL operators
a) Role and benefits of containerization
b) Meaning and role of 4PL operators
6 Choose a product and explain how you will prepare seven steps in a global e-marketing plan?
Choosing the product
Global e marketing plan

IB0012 – Management of Multinational Corporations
1 ‘The eclectic theory is an analytic approach towards understanding foreign direct investment as well as the organizational issues of MNCs pertaining to international production.’ Critically examine this statement.
Discussion on the statement
2 What do you understand by global sourcing? What are the different forms of global sourcing? Elucidate.
Meaning of global sourcing
Forms of global sourcing
3 Why is a good organizational structure needed? Also discuss the benefits of a good organizational structure.
Need of good organization structure
Benefits
4 How is the performance of employees assessed and appraised in multinational corporations? Explain in brief.
Performance appraisal in MNCs
5 What are the main reasons pertaining to the inadequate attention towards issues relating to labour relations in MNCs?
Reasons
6 Write short notes on:
a. Indian MNCs
b. FDI and MNC
a. Role and growth of Indian MNCs with examples
b. Relation between FDI and MNCs 5

IB0013 –Export Import Management
1 What do you mean by export? How many types of exports are there?
Discuss.
Meaning
Types
2 What are the major terms and conditions of an export order?
Export order
3 Discuss the role played by Export Promotion Councils and Commodity boards in supporting Indian exporters. Give examples.
Role of EPC and commodity boards
Examples
4 Write short notes on:
(a) Transport risk
(b) Credit risk
Meaning and effect of transport risk
Meaning and effect of credit risk
5 What is the significance of bill of lading for exporter and importer? Explain any 2 types.
Bill of lading
2 types of B/L
6 What are the different types of custom duties levied on imported goods?
Explain the types of custom duties

CERTIFICATE IN EXPORT IMPORT MANAGEMENT- IB
1 What is containerisation? Describe the advantages and disadvantages of containerization.
Description of containerisation
Advantages and disadvantages of containerization
2 List out the various export promotion schemes currently available to exporters. Explain MDA in detail.
a) List of various export promotion schemes
b) Description of MDA
3 What are the advantages and disadvantages of air freight as compared to sea freight?
Describe Air Way Bill and its use.
Comparison of air and sea freight
Air Way Bill and its use
4 Explain the requirement of cushioning materials in export packaging. Describe the main types of cushioning materials used and their application.
Description of requirement of cushioning materials
Main types of cushioning materials used and their application
5 You are a merchant exporter. A prospective overseas client has shown interest in your products. Write a letter making a firm offer mentioning all relevant facts regarding product features, payment terms, transport details, insurance, delivery schedules, packaging etc.,? Assume all relevant details about the product and the client.
Letter with all relevant details
6 List out the Principal Export Documents along with a brief description of each of them.
List of Principal Export Documents
Description of Principal Export Documents