SMU MBA SEM 4 HCS WINTER 2014 ASSIGNMENTS

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MH0056 – Public Relations & Marketing for Healthcare Organizations

1 SWOT analyses the hospital you are in and evaluate the same in the light of hospital service offered, from the customer’s point of view and write a report.

Explanation of SWOT analysis

Report

2 Explain the types of public relations research.

Mentioning the types

Explanation

3 Define e-marketing. Explain the various components of an e-marketing activity plan.

Definition

Explanation

4 Discuss the current scenario of medical tourism in India.

Explanation of medical tourism

Explanation of present situation of medical tourism

Advantages of medical tourism

5 Describe the future of healthcare marketing.

Brief outline of healthcare marketing

Explanation of future of healthcare marketing

6 Discuss brand building on the internet.

Definition of brand

Purpose

Explanation of various components of brand building

MH0057 – Management of Healthcare Human Resources

1 Discuss management development in healthcare organisations.

Definition

Methods

Management development programmes

Principles of management development

Line and staff responsibilities in management development

2 Describe recruitment in healthcare services.

Meaning and definition

Factors affecting recruitment process

Importance of recruitment

Sources of recruitment

Recruitment process

3 Explain the objectives of HRM in healthcare.

Listing the objectives

Explanation

4 Define performance appraisal. Describe the components of performance appraisal.

Definition

Mentioning the components

Explanation

5 Discuss HR audit process.

Explanation of phases of HR audit process

Explanation of components of HR audit process

6 What is collective bargaining? Explain the principles and characteristics of collective bargaining.

Definition

Explanation of principles

Explanation of characteristics

MH0058 – Legal Aspects in Healthcare Administration

1 What is professional secrecy? Discuss the exceptions to the rule of confidentiality.

A Definition

Explanation of exceptions to the rule of confidentiality

2 Explain the following concepts:

a. Accountability to patients

b. Vicarious liability

A a. Explanation of Accountability to patients

b. Explanation of Vicarious liability

3 Which are the 3 types of inquests in India? Explain.

Mentioning 3 types of inquest

Explanation

4 Define abortion. Explain medical termination of pregnancy act in detail.

A Definition

Explanation of various aspects of MTP act

5 Explain medical negligence. List the various rights and responsibilities of the patient.

Explanation of medical negligence

Listing the rights of the patient

Listing the responsibilities of the patient

6 Discuss the important documents and ethical codes in medical ethics.

Listing the important documents

Explanation

MH0059 – Quality Management in Healthcare Services

1 Explain the principles of quality in healthcare.

Brief outline of quality in healthcare

Explanation of principles

2 Differentiate between Six sigma and Total quality management.

Mentioning 10 important differences between six sigma and TQM

3 Explain the implementation of QMS in healthcare organisation.

Brief outline of QMS

Explanation of steps in implementing QMS in healthcare organization

4 Define accreditation and certification. List the benefits of accreditation and certification of hospitals.

Definition of accreditation and certification

Benefits of accreditation

Benefits of certification

5 Define total quality management. Discuss the importance of TQM in healthcare.

Definition

Importance

6 Discuss the methods of performance evaluation in healthcare services.

Listing all the methods of performance evaluation

Explanation of all the methods of performance evaluation