SMU MBA SEM 3 MARKETING SPRING 2015 ASSIGNMENTS

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SMU MBA SEM 3 MARKETING SPRING 2015 ASSIGNMENTS

MK0010- Sales Distribution and Supply Chain Management

1 Designing the marketing channel involves the decisions pertaining to the size of the channel, its coverage and number of levels. These decisions are significant since it ensures the availability of goods and services to customers at locations suitable for procurement. Discuss the factors like channel structure, breadth and costs involved which principally determines the Channel design.

Definition of marketing channel

Channel structure

Channel breadth or intensity

Costs involved

 

2 Explain the various steps involved in the personal selling process.

Definition of personal selling process

Steps involved

 

3 An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economic order quantity model.

Definition of Inventory and Inventory Management

ABC analysis, Just-In-Time &Economic Order Quantity Model

 

4 Explain the SCOR model with a diagrammatic representation.

SCOR model

Focusing Aspects with diagram

 

5 When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers.

Definition of VMS

Three types of VMS

 

6 Describe the supply chain Benchmarking Procedure.

Definition of Benchmarking

Procedure for supply chain benchmarking

 

MK0011- CONSUMER BEHAVIOUR

1 Is it important to consider the behavior of consumers while deciding on the marketing mix of the company? Why? Explain with suitable examples.

Explanation

Examples

 

2 What are the popular positioning approaches that companies use? Give examples.

Explanation

Examples

 

3 Explain brand image and the dimensions of brand personality

Explanation of brand image

Dimensions of brand personality

 

4 Select a restaurant which you have visited recently. Analyze the atmosphere and physical environment of this service set up. What image according to you does the restaurant’s environment convey? What changes would you suggest to make the environment more appealing to customers?

Explanation on restaurant’s image

Explanation on changes suggested by you

 

5 Discuss the application of multi-attribute model in changing consumer attitudes.

Explanation

 

6 Write short notes on:

(i) Optimal Stimulation Level(OSL)

(ii) Dogmatism

MK0012- Retail Marketing

1 Discuss the concept of retail layout and explain the types of retail layouts.

Definition of retail Layout

Types of retail layout

 

2 Describe the Retail Buying Process in brief.

Definition of retailing

Explanation of retail buying process

 

3 Definition of private branding. Also discuss the advantages and disadvantages of private label from a retailer’s perspective.

Definition

Advantages of private label

Disadvantages of private label

 

4 What is E-tailing? Describe the advantages and disadvantages of E-tailing.

Definition of E-tailing

Advantages and Disadvantages of E-tailing

 

5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.

Explanation of pricing in Retail

Retail Pricing strategies

 

6 Describe any three Rural retail strategies in brief.

Definition of Rural retail

Any three Rural retail strategies

 

MK0013- MARKETING RESEARCH

1 Define Research and its characteristics. Also explain any seven types of research.

Definition and characteristics of research

Types of Research

 

2 A company is looking for a new logo. As a manager of the company, you have been given the responsibility of generating ideas for the new logo. What type of research and methods will you use in this case?

Explanation

 

3 Explain the nine types of experimental designs

Explanation

 

4 Discuss the suitable examples the various observation methods and techniques used in collecting information.

Explanation & Examples

 

5 Discuss the process of designing a questionnaire.

Explanation

 

6 Discuss the features of online marketing research and its types.

Definition

Features

Types