SMU BBA SEM 4 WINTER 2014

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BBA401 – E-Commerce

Q1. a. Amazon is the world's online marketplace® for all the books, enabling trade on a local, national and international basis. With a diverse and passionate community of individuals and small businesses, Amazon offers an online platform where millions of items are traded each day. Mention and explain the various opportunities offered by ecommerce for businesses. b. What are the advantages and disadvantages of eCommerce?

Q2. a. The TCP/IP reference model is the network model used in the current Internet architecture. This model is derived from the OSI model and they are relatively same in nature. Explain the different characteristics of Gateways in the TCP/IP reference model with a neat diagram b. Write short note on Hyper Text Markup Language (HTML) with example

Q3. Hanson websites are built to work for your business and are built on the concept of intelligent website. An intelligent website is more than just a brochure on the web. It allows you to edit the website yourself through a Content Management System (CMS). What is the need for an intelligent website?
Q4. When a data is sent across the network it is encrypted and arranged in a way that even if there is a diversion in the flow of data should not leak the data. At the reception it is decrypted and actual data is obtained. Explain the different methods of encryption technique.

Q5. Explain the different categories of electronic payment system in detail

Q6. We know that there are various internet services which help us to make the use of network efficiently. Being a regular user of the various services without probably knowing the technical aspects explain those services in details with an example.

BBA402 – Management Accounting

Q1. Management accounting is sensitive to management needs; however, it assists the management and does not replace it. Write down in detail the scope of management accounting.
Q2. From the following balance sheets of Dramas Ltd., compute the trend percentages using 31st December 2005 as the base year:

Assets and

Liabilities

Amount

Liabilities: 2005 2006 2007

Share capital 2,00,000 2,50,000 3,00,000

Reserves 1,00,000 1,50,000 1,50,000

Loans 2,00,000 1,00,000 50,000

Creditors 3,00,000 4,00,000 2,00,000

Total 8,00,000 9,00,000 7,00,000

Assets:

Buildings 2,00,000 2,50,000 3,00,000

Plant 2,00,000 2,50,000 1,00,000

Stock 2,50,000 2,50,000 1,50,000

Debtors 1,00,000 1,00,000 1,00,000

Cash at Bank 50,000 50,000 50,000

Total 8,00,000 9,00,000 7,00,000

Preparation of comparative balance sheet with the increase or

decrease in percentage

Conclusion
Q3. Working capital requirement is determined by a wide variety of factors. Elaborate those factors and explain all of them.
Q4. Variance analysis is a tool for measuring performance and depends on the principle of management by exception. Explain the uses of variance. From the following information, calculate sales margin price variance and sales margin volume variance.
Budgeted Sales Actual Sales Product Qty. Sales price per unit Std. cost | Product Qty. Sales price per unit (units) Rs. per unit (units) Rs. Rs. A 600 20 12 A 800 24 B 400 15 9 B 600 12 1,000 1,400
Q5. Explain the various steps in Budgetary Control. Advantages of Budgetary Control..
Q6. Use the following information to prepare:

 A schedule of changes in working capital.

 A funds flow statement of Sahana & Co.

Balance Sheet of Sahana & Co.

Liabilities 31.03.201

0

31.03.201

1

Assets 31.03.201

0

31.03.2011

Capital

P&L

account

Bank loan

Bills

payable

Sundry

Creditors

Provision

for

taxation

1,85,000

1,47,800

1,20,000

40,000

1,40,000

20,000

2,10,000

1,76400

90,000

68,000

1,22,000

18,000

Goodwill

(at cost)

Land

andbuilding

Plant

andmachine

ry

Furniture

Inventory

Sundry

Debtors

Bills

Receivable

Bank

Cash

60,000

1,85000

47,400

19,400

82,600

1,20,000

80,000

50,000

8,400

60,000

2,20,000

52,400

19,400

72,400

1,28,000

72,100

48,300

11,800

6,52,800 6,84,400 6,52,800 6,84,400

Schedule of changes in working capital

Fund flow statement of Sahana & Co.

.

BBA 403 - International marketing

Q1. Explain the meaning, need and significance of international marketing.
Q2. Compare Adam Smith and David Ricardo’s theories of international trade.
Q3. Culture is an invisible barrier to international trade. Discuss.
Q4. Explain the meaning and need of secondary research in international marketing.
Q5. What is the mode of entry adopted by McDonalds? Discuss the various modes of entry in international business.
Q6.Write short notes on: a) Modes of transportation in international trade b) Benefits and risks of Global e marketing

BBA404 – Small Business Management

Q1. Define small business and explain its characteristics. What are the common problems affecting small businesses?
Q2. Explain the following a) Porter’s five forces model. b) SWOT analysis
Q3. Explain various sources of Working Capital.

BBA405 – Retail Management

Q1. Write short notes on the following: a) Functions of retailing b) Retail marketing
Q2. Explain the functions of merchandising manager.
Q3. What is meant by retail space management? Describe the elements of store design?