SMU MBA SEM 4 RETAIL FALL 2015 ASSIGNMENTS

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SMU MBA SEM 4 RETAIL FALL 2015 ASSIGNMENTS

ML0015

1 Discuss the eight different demand situations of Service.

Eight different demand situations

2 Elaborate GAP analysis in detail.

Explanation of GAP Model.

3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this context.

Explanation of CIM

Explanation of Methods

4 What are the various types of conflicts in marketing services?

Explanation of types

5 Elaborate the important steps that service providers should bear in mind while implementing one to one marketing.

Explanation

6. “Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example.

Explanation of service positioning

Explanation of purposes

Example

ML0016

1 Explain the different types of Advertising copy.

Definition of Advertising copy

Explanation of types

2 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising.

Meaning of DAGMAR approach

Explanation of DAGMAR approach

3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising.

Definition of advertising

Characteristics

Objectives

4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.

Define media

Explanation of the concepts

5 Describe the AIDA model of consumer response hierarchy with the help of diagram.

Explanation of AIDA model

Diagram

6 Describe some of the strategies for effective marketing and advertising in rural market.

Discuss the nature of rural market

Strategies

ML0017

1 Explain Retail Trade Area and the different models related to it.

Explanation of retail trade area

Explanation of models

2 Elaborate the characteristics of International Standards of Shopping Malls.

Explanation

3 “Tenant Management in malls is a very critical matter”. Elaborate

A Meaning of tenant management

Explanation of role of tenant mix

4 Explain the use of In-Mall Ads to develop Experiential Marketing.

Explanation

5 “Shopping malls and complexes are places where people gather in great numbers and the occurrence of a disaster can result in heavy casualties”. Elaborate.

Meaning of Emergency Management

Explanation of Steps

6 Write short notes on:

a) Cooperative Advertising

b) Resource Based Analysis

a) Explanation

b) Explanation

ML0018

1 Describe the various Project Management Tools.

Explanation of Tools

2 Explain the Retail Project Formulation for Franchise Business

Explanation of Basics of Franchising

Explanation of Evaluation Process

3 Explain Project Risk and its types

Explanation of Project Risk

Explanation of its types

4 Describe different activities related to the Retail Project Execution.

Explanation of activities

5 Briefly explain Retail Project life cycle stages.

Explanation of stages

6 Write short notes on:

a) Maximin Decision Rule(Pay off model)

b) ISO 9000

a) Meaning and stages

b) Meaning and standards