SMU MBA SEM 3 MARKETING FALL 2015 ASSIGNMENTS

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SMU MBA SEM 3 MARKETING FALL 2015 ASSIGNMENTS

MK0010- Sales Distribution and Supply Chain Management

1 Why is distribution termed as the second half of marketing? Explain the different patterns of distribution.

Definition of Physical Distribution

Reasons for why distribution is termed as second half of marketing

Different patterns of Distribution

2 Who are called as Wholesalers? Explain different types of Wholesalers.

Definition of Wholesalers

Different types of wholesalers

3 An organization needs to be extremely cautious in making investments in various types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-Time & Economic order quantity model.

Definition of Inventory and Inventory Management

ABC analysis, Just-In-Time &Economic Order Quantity Model

4 Explain the SCOR model with a diagrammatic representation.

SCOR model

Focusing Aspects with diagram

5 When one member of distribution channel tries to maximize its profits at the expense of rest of the members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail firms have started forming vertical Marketing systems (VMS). Explain the three types of VMS through which goods and services are usually distributed to customers.

Definition of VMS

Three types of VMS

6 Describe the supply chain Benchmarking Procedure.

Definition of Benchmarking

Procedure for supply chain benchmarking

MK0011- CONSUMER BEHAVIOUR

1 “Marketers manage product positioning by focusing their marketing activities on a positioning strategy”. Explain

Explanation of positioning approaches

2 Explain motivational conflict and its principles.

Explanation of meaning

Explanation of types

3 Explain Absolute threshold and Differential Threshold with the help of an example each.

Explanation

Examples

4 Explain with one example each, the factors that inhibit relationship between beliefs, feelings and behaviour.

Explanation

Examples

5 “Cultural Values are enduring beliefs that a given behaviour or outcome is desirable or good”. Explain

Explanation of cultural values

Explanation of classification

6 Write short notes on:

a) The Adoption Process

b) Post-Purchase Behaviour of a consumer

a) meaning and Barriers

b) Meaning and example

MK0012- Retail Marketing

1 Describe the general characteristics of consumers and explain the classification of retail consumers based on shopping.

Define Retailing

General characteristics of consumers

Classification of retail consumers based on shopping

2 Describe the Retail Buying Process in brief.

Definition of retailing

Explanation of retail buying process

3 Explain the Retail Merchandising Management (RMM) in brief.

Definition of Retail Merchandising

Steps involved in RMM

4 What is E-tailing? Describe the advantages and disadvantages of E-tailing.

Definition of E-tailing

Advantages and Disadvantages of E-tailing

5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall profitability depends on Pricing. It plays an important role in strategic decision making process. Explain various pricing strategies are adapted by the retailer according to the situation.

Explanation of pricing in Retail

Retail Pricing strategies

6 Describe any three Rural retail strategies in brief.

Definition of Rural retail

Any three Rural retail strategies

MK0013- MARKETING RESEARCH

1 Explain Cross sectional Research Design, its advantages and disadvantages.

Meaning

Advantages

Disadvantages

2 What are the various fundamental properties of scales of measurement? Explain with an example each.

Explanation

Examples

3 Describe the steps involved in Hypothesis Testing.

Explanation of the steps

4 Explain Pearson Product Moment Correlation with the help of an example

Explanation

Example

5 Explain Business to Business Market Research and types of market research undertaken in B2B research.

Meaning

Types

6 Write short notes on:

a) Copy testing

b) Sales Analysis

a) Meaning with example

b) Meaning and Benefits