SMU MBA SEM 4 HCS FALL 2015 ASSIGNMENTS

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SMU MBA SEM 4 HCS FALL 2015 ASSIGNMENTS

MH0056 – Public Relations & Marketing for Healthcare Organizations

1 Explain the concept of service and marketing. Discuss the steps involved in healthcare marketing process.

2 Discuss the various steps involved in marketing research.

3 Describe the types of public relations research.

4 Discuss the current scenario of medical tourism in India.

5 Discuss the future of healthcare marketing.

6 Discuss the standard metrics to evaluate public relations in healthcare.

MH0057 – Management of Healthcare Human Resources

1 Discuss management development in healthcare organisations.

2 Describe recruitment in healthcare services.

3 Explain the objectives of HRM in healthcare.

4 Define performance appraisal. Describe the components of performance appraisal.

5 Discuss HR audit process.

6 What is collective bargaining? Explain the principles and characteristics of collective bargaining.

MH0058 – Legal Aspects in Healthcare Administration

1 What is professional secrecy? Discuss the exceptions to the rule of confidentiality.

2 Explain the following concepts:

a. Accountability to patients

b. Vicarious liability

3 Which are the 3 types of inquests in India? Explain.

4 Define abortion. Explain medical termination of pregnancy act in detail.

5 Explain medical negligence. List the various rights and responsibilities of the patient.

6 Discuss the important documents and ethical codes in medical ethics.

MH0059 – Quality Management in Healthcare Services

1 Explain the principles of quality in healthcare.

2 Differentiate between Six sigma and Total quality management.

3 Explain the implementation of QMS in healthcare organisation.

4 Define accreditation and certification. List the benefits of accreditation and certification of hospitals.

5 Define total quality management. Discuss the importance of TQM in healthcare.

6 Discuss the methods of performance evaluation in healthcare services.