Sunday 27 November 2016

SMU MBA SEM 4 HCS FALL 2016 ASSIGNMENTS

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SMU MBA SEM 4 HCS FALL 2016 ASSIGNMENTS




MH0056 – Public Relations & Marketing for Healthcare Organizations


1. Explain the market for healthcare. Add a note on the factors attracting corporates to health sector.


Explanation of market for healthcare


Explanation of factors attracting corporates to health sector


 


2. Discuss the various steps involved in marketing research.


Explanation of all the steps involved in marketing research


 


3. Discuss the types of public relations research.


Explanation of primary research


Explanation of secondary research


 


4. Discuss the current scenario of medical tourism in India.


Explanation of medical tourism


Explanation of present situation of medical tourism


Advantages of medical tourism


 


5. Discuss the future of healthcare marketing.


Brief outline of healthcare marketing


Explanation of future of healthcare marketing


 


6. Explain the standard metrics to evaluate public relations in healthcare.


Key factors of PR measurement and evaluation


Explanation of various PR evaluation components


 


MH0057 – Management of Healthcare Human Resources


1. Explain the training cycle in Healthcare Organisations.


Explanation of the various steps of training cycle in Healthcare Organisations


 


2. Illustrate the selection procedure in healthcare services.


Meaning and explanation of selection


Procedure for selection


Interview


 


3. Explain the objectives of HRM in healthcare.


Listing the objectives


Explanation


 


4. Define performance appraisal. Explain the components of performance appraisal.


Definition


Mentioning the components


Explanation


 


5. Describe HR audit process.


Mentioning the phases and components of HR audit process


Explanation of phases and components



6. What is collective bargaining? Explain the principles and characteristics of collective bargaining.


Definition


Explanation of principles


Explanation of characteristics


 


MH0058 – Legal Aspects in Healthcare Administration


1 Explain informed consent with examples.


Explanation of informed consent


Examples


 


2 Explain the following concepts:


a. Accountability to patients


b. Vicarious liability


a. Explanation of Accountability to patients


b. Explanation of Vicarious liability


 


3 Which are the 3 types of inquest’s in India? Explain.


Mentioning 3 types of inquest


Explanation


 


4. Define abortion. Explain medical termination of pregnancy act in detail.


Definition


Explanation of various aspects of MTP act


 


5. Explain medical negligence. List the various rights and responsibilities of the patient.


Explanation of medical negligence


Listing the rights of the patient


Listing the responsibilities of the patient


 


6 Describe the important documents and ethical codes in medical ethics.


Listing the important documents


Explanation


 


MH0059 – Quality Management in Healthcare Services


1 Explain the requirements of quality patient care.


Explaining the requirements of quality patient care


 


2 Explain the fundamentals of lean management. Add a note on lean thinking in healthcare.


Fundamentals of lean management


Lean thinking in healthcare


 


3 Explain the implementation of QMS in healthcare organisation.


Brief outline of QMS


Explanation of steps in implementing QMS in healthcare organization


 


4 Define accreditation and certification. List the benefits of accreditation and certification of hospitals.


Definition of accreditation and certification


Benefits of accreditation


Benefits of certification


 


5 Define total quality management. Describe the importance of TQM in healthcare.


Definition


Importance


 


6 Explain the methods of performance evaluation in healthcare services.


Listing all the methods of performance evaluation
Explanation of all the methods of performance evaluation

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