SMU BBA SEM 4 SUMMER 2015 ASSIGNMENTS

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SMU BBA SEM 4 SUMMER 2015 ASSIGNMENTS

BBA401 – E-Commerce

Q1. a. Amazon is the world's online marketplace® for all the books, enabling trade on a local, national and international basis. With a diverse and passionate community of individuals and small businesses, Amazon offers an online platform where millions of items are traded each day. Mention and explain the various opportunities offered by ecommerce for businesses. b. What are the advantages and disadvantages of eCommerce?

Q2. a. The TCP/IP reference model is the network model used in the current Internet architecture. This model is derived from the OSI model and they are relatively same in nature. Explain the different characteristics of Gateways in the TCP/IP reference model with a neat diagram b. Write short note on Hyper Text Markup Language (HTML) with example

Q3. Hanson websites are built to work for your business and are built on the concept of intelligent website. An intelligent website is more than just a brochure on the web. It allows you to edit the website yourself through a Content Management System (CMS). What is the need for an intelligent website?
Q4. When a data is sent across the network it is encrypted and arranged in a way that even if there is a diversion in the flow of data should not leak the data. At the reception it is decrypted and actual data is obtained. Explain the different methods of encryption technique.

Q5. Explain the different categories of electronic payment system in detail

Q6. We know that there are various internet services which help us to make the use of network efficiently. Being a regular user of the various services without probably knowing the technical aspects explain those services in details with an example.

BBA402 – Management Accounting

1 Budgetary control is a strong business tool that helps companies maximize profits. Explain the characteristics and objectives of a budgetary control system.

Explanation of characteristics of budgetary control system

Explanation of objectives of budgetary control system

2 The success of a business enterprise depends to a great extent on how efficiently and effectively it can control costs. Give the meaning of standard costing. Describe estimated cost and standard cost.

Meaning of standard costing

Explanation on estimated cost and standard cost

3 Marginal costing plays a major role in making certain decisions. It provides information to management regarding the behavior of costs and the incidence of such costs on the profitability of an undertaking. Explain the advantages of marginal costing.

Advantages of marginal costing (cover all the 13 important points)

4. Variance analysis is a tool for measuring performance and depends on the principle of management by exception. Explain the uses of variance. From the following information, calculate sales margin price variance and sales margin volume variance.

Budgeted Sales				Actual Sales
Product	Qty. (units)	Sales price per unit (Rs.)	Std. cost per unit	Product	Qty. (units)	Sales price per unit (Rs.)
A	600	20	12	A	800	24
B	400	15	9	B	600	12
	1000				1400

[The uses of variances-5

Calculation of standard margin price variance and sales margin volume variance-5]

5 Explain the determinants of working capital requirements.

Explanation of all the determinants of working capital requirements

6. From the following information prepare

(i) a statement of sources and uses of funds and

(ii) a schedule of changes in working capital for M/s. Eshwari& co.

Balance sheets as on 31stMarch 2010 and 2011 are:

Liabilities	2010(Rs.)	2011(Rs.)	Assets	2010(Rs.)	2011(Rs.)
Equity share Capital	50000	62500	Good will	15000	12500
Redeemable Preference share	25000	20000	Land & Building	37500	55000
General Reserve	7500	8750	Debtors	22500	25000
Profit & Loss A/c	6250	8750	Bills Receivables	8750	1250
Creditors	15000	20000	Stock	18750	20000
Bills Payable	5000	2500	Cash	6250	8750
	108750	122500		108750	122500

Additional Information

(i) Depreciation of Rs. 2,500 charged on Land & Buildings

(ii) Building amounting to Rs. 5,000 was sold for Rs. 4,700.

[Calculation and preparation of schedule of changes in working capital-5

Preparation of statement of sources and uses of funds-5]

BBA 403 - International marketing

1 Explain the meaning, need and significance of international marketing.

Meaning

Need

Significance

2 What are the elements of culture? Explain.

Elements of culture

3 Assessing political environment plays an important role in taking business decisions. Discuss this statement. What risks could arise due to political environment?

Discuss the statement

Political risk

4 Explain the meaning and need of secondary research in international marketing.

Meaning

Need

5 What is the mode of entry adopted by McDonalds? Discuss the various modes of entry in international business.

Mode of entry by McDonalds

Modes of entry

6 Write short notes on:

a) Product diversification

b) Product customization

a) meaning and benefits of product diversification

b) Meaning and benefits of product customization

BBA404 – Small Business Management

1 Define small business and explain its characteristics.

Definition of small business

Characteristics of small business

2 Explain Porter’s five forces model.

Explanation

3 Explain various sources of Working Capital.

Explanation

BBA405 – Retail Management

1 Write short notes on the following:

a) Functions of retailing

b) Retail marketing

a) Functions of retailing

b) Retail marketing

2 Explain the functions of merchandising manager.

Explanation of the various functions of merchandising manager: Planning, Directing, Coordinating and Controlling

3 What is meant by retail space management? Describe the elements of store design?

Meaning of retail space management

Elements of store design