SMU MBA SEM 4 HCS SUMMER 2015 ASSIGNMENTS

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SMU MBA SEM 4 HCS SUMMER 2015 ASSIGNMENTS

MH0056 – Public Relations & Marketing for Healthcare Organizations

1 SWOT analyse the hospital you are in and evaluate the same in the light of hospital service offered, from the customer’s point of view and write a report.

Explanation of SWOT analysis

Report

2 Explain the types of public relations research.

Mentioning the types

Explanation

3 Define e-marketing. Explain the various components of an e-marketing activity plan.

Definition

Explanation

4 Describe the current scenario of medical tourism in India.

A Explanation of medical tourism

Explanation of present situation of medical tourism

Advantages of medical tourism

5 Describe the future of healthcare marketing.

A Brief outline of healthcare marketing

Explanation of future of healthcare marketing

6 Discuss brand building on the internet.

Definition of brand

Purpose

Explanation of various components of brand building

MH0057 – Management of Healthcare Human Resources

1 Discuss management development in healthcare organisations.

Definition

Methods

Management development programmes Principles of management development

Line and staff responsibilities in management development

2 Describe recruitment in healthcare services.

Meaning and definition

Factors affecting recruitment process

Importance of recruitment

Sources of recruitment

Recruitment process

3 Explain the objectives of HRM in healthcare.

Listing the objectives

Explanation

4 Define performance appraisal. Explain the components of performance appraisal.

A Definition of performance appraisal

Listing the components of performance appraisal

Explanation of the components of performance appraisal

5 Discuss HR audit process.

A Mentioning of phases of HR audit process

Explanation of various phases

Mentioning the components of HR audit process

Explanation of the components

6 What is collective bargaining? Explain the principles and characteristics of collective bargaining.

Definition

Explanation of principles

Explanation of characteristics

MH0058 – Legal Aspects in Healthcare Administration

1 Define negligence. Explain civil, criminal and contributory negligence in detail.

Definition

Explanation of civil, criminal and contributory negligence

2 Discuss Prenatal Diagnostic Technique Act of 1994 in detail.

Discussing all the components of Prenatal Diagnostic Technique Act

3 Discuss the important aspects of Consumer Protection Act.

A Explaining the important aspects of Consumer

Protection Act

4 Explain the code of practice and legal aspects of assisted reproductive techniques.

Code of practice

Legal aspects

5 Explain the regulatory requirements in setting up and running a blood bank.

A Explanation of the important regulatory requirements in setting up and running a blood bank.

6 Define euthanasia. Explain euthanasia in Indian scenario.

Definition

Euthanasia in Indian scenario

MH0059 – Quality Management in Healthcare Services

1 Discuss the history and scope of quality in healthcare.

History

Scope

2 Explain the application of quality concepts in healthcare organisations.

Explaining the application of quality concepts in healthcare organisations

3 Discuss quality management in health care.

Dimensions of quality management

Principles of quality

Objectives of quality and quality policy

Requirements of quality patient care

4 Explain the seven quality tools. Add a note on advantages and disadvantages of quality control.

Explanation of seven quality tools

Advantages and disadvantages of quality control

5 Discuss quality assurance in healthcare services.

Strategy of quality assurance

Implementation of quality assurance programmes

Advantages and disadvantages of quality assurance

6 Explain the importance of teams in healthcare.

Explanation of importance of teams in healthcare