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SMU BBA SEM 6 RETAIL FALL 2016 ASSIGNMENTS
BBR601
1 What are the main factors challenges
international retailing? List down the leading international retailers.
Factors challenges international retailing
List the leading international retailers
2 Briefly discuss the internal resource and
competitive advantages with examples.
Internal resource and competitive advantages
3 Explain in detail Expansion strategy.
Expansion strategy
4 What are the modes of retail promotion?
modes of retail promotion
5 Mention some of the ways by which retailers
can build relationship with the customers.
ways by which retailers can build
relationship with the customers
6 Write short notes on:
a) Internet Retailing
b) Corporate Social Responsibility (CSR)
BBR 602
1 Who are the major stakeholders in the property
market?
stakeholders in the property market
2 Define a property management plan. What are
the steps for formulating it?
property management plan
steps for formulating property management plan
3 Explain the process of buying retail property.
process of buying retail property
4 Explain the concept of insurance for retail
property.
concept of insurance for retail property
5 What is purpose of online promotion of
property?
purpose of online promotion of property
6 Write short notes on:
a) Special Economic Zones
b) Future design of retail stores
BBR 603
1. What are the two important pillars of
retail?
Supply Chain
Merchandising
2. List the different elements of retail
supply chain.
Merchandise management processes
Private label design and sourcing processes
3. Elaborate on the factors affecting the
retailer-supplier relationship.
Explanation of the concept
4. Explain the various types of lighting used
in retail stores.
Explanation of the concept
5. Compare visual merchandising practices in
the past and the present time.
Explanation of the concept
6. Write a short note on international
sourcing.
Explanation of the concept
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