SMU MBA SEM 3 MARKETING FALL 2016 ASSIGNMENTS

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SMU MBA SEM 3 MARKETING FALL 2016 ASSIGNMENTS

 

MK0010- Sales Distribution and Supply Chain Management

1 Discuss the importance of Time and Territory management.

importance of Time management

importance of Territory management

 

2 Why relationship marketing is being used in present business scenario?

Use of relationship marketing

 

3 What are the functions of a wholesaler?

functions of a wholesaler

 

4 Explain the demand management model.

demand management model

 

5 Briefly describe the different processes involved in the purchase cycle.

processes involved in the purchase cycle

 

6 Write short notes on:

a) Outsourcing Supply Chain Operations

b) Co-Makership

 

MK0011-Consumer Behaviour

1 Briefly discuss the concept of positioning & how does it benefit a brand?

Positioning & how does it benefit a brand

 

2 Discuss the importance of injecting emotions into advertisements. Give suitable examples.

Emotions into advertisements

Examples

 

3 Discuss the concept of brand equity & how does it benefit the company?

Brand equity & it’s benefit for the company

 

4 Discuss three component model of Attitudes. What is the relevance of this model to advertising objectives?

Model of Attitudes

Relevance of model to advertising objective

 

5 Discuss the nature of family decision making.

Nature of family decision making 10

 

6 Write short notes on:

a) Approaches to ascertain consumer’s needs

b) Store image

 

MK0012- Retail Marketing

1 How Retail formats can be classified? Elucidate your answer with example.

classifications of retail formats

 

2 What is target marketing & what can be different types of target markets for retailers?

target marketing

types of target markets for retailers

 

3 What are the different types of retail store locations? What are their advantages & disadvantages?

different types of retail store locations

advantages & disadvantage

 

4 Explain the concept of merchandise management?

merchandise management

 

5 Describe Integrated Marketing Communication (IMC). Discuss the reasons for implementing IMC.

Integrated Marketing Communication

reasons for implementing IMC

 

6 Write short notes on:

a) Market entry method

b) E-tailing

 

MK0013-Marketing Research

1 Differentiate between pure and applied research

 

2 Write short notes on:

a. Primary Data

b. Secondary Data

 

3 Write short notes on:

a) Exploratory research design

b) Conclusive research design

 

4 Define the term 'sampling' and explain the importance of sampling in marketing.

 

5 Analyse the steps involved in hypothesis testing.

Explanation

 

6 What are the characteristics of a report?