SMU MBA SEM 4 MARKETING FALL 2016 ASSIGNMENTS

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SMU MBA SEM 4 MARKETING FALL 2016 ASSIGNMENTS

MK0015-Services Marketing and Customer Relationship Management

1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.

Targeting goals

 

2 Briefly discuss Service Marketing Mix with suitable examples.

Service Marketing Mix

 

3 Describe the Howard Sheth model of customer Behaviour.

Howard Sheth model

 

4 Briefly discuss impact & importance of IT for Education & Banking sector?

IT in the Education sector

IT in the Banking sector

 

5 Describe the nature of service marketing.

nature of service marketing

 

6 Write short notes on:

a) e-CRM

b) Customer Life Cycle

 

MK0016- Advertising Management and Sales Promotion

1 Briefly discuss the Consumer Protection Act and also elucidate its strengths and weaknesses.

Explanation of the concepts

Strengths and Weakness

 

2 Elaborate in detail factors that are affecting marketing and advertisement.

Factors that affecting marketing and Advertisement.

 

3 Explain the theories of Advertising in detail.

Explain the theories of Advertising in detail.

 

4 What are the various factors that are influencing in setting of budget?

Various factors influencing budget setting

 

5 What are the various media that may be used for direct marketing? What are their pros and cons?

Explanation of concepts

Pros and Cons

 

6 Write a short note on

a. Advertising in marketing mix

b. Positioning.

 

MK0017- E-MARKETING

1. Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain Digital Products.

a) Explanation of Front-end & Back-end activities of Infrastructure: Building a Product system.

b) Explanation of Digital Products.

 

2. List and explain the types of online stores in E-Malls and Parties in an E-Marketplace

a) Explanation to the types of online stores in E-Malls

b) Explanation to the Parties in an E-Marketplace

 

3. Elaborate on the Internal and External Considerations of Situational Analysis

Internal and External Considerations of Situational Analysis

 

4. Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of Services

a) Explanation to the 4 P’s in E-Marketing

b) Explanation to the additional 3P’s in E-Marketing of Services

 

5. Elaborate on the Word-of-Mouth Marketing Techniques

Word-of-Mouth Marketing Techniques

 

6. Write short notes on:

a) Customer Metrics

b) E-mail/Direct Metrics

c) On-site Web analytics technologies

 

MK0018– International Marketing

1 Differentiate between GATT and WTO

GATT

WTO

 

2 Write short notes on the following:

A. International franchising

B. International contract manufacturing

A. International franchising

B. International contract manufacturing

 

3 What are the stages in which international markets are screened and analysed?

4 Stages

 

4 What is counter-trade? Describe the various types of counter-trade.

Explanation of the concepts

Types

 

5 Briefly discuss the role of sales promotion and personal selling in international marketing.

Sales promotion

Personal Selling

 

6 Write short notes on the following:

a. Bill of Exchange

b. Packing list

c. Air way bill

d. Certificate of origin

e. Consular invoice