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SMU MBA SEM 4 HCS FALL 2016 ASSIGNMENTS
MH0056 –
Public Relations & Marketing for Healthcare Organizations
1. Explain the market for
healthcare. Add a note on the factors attracting corporates to health sector.
Explanation of market for
healthcare
Explanation of factors
attracting corporates to health sector
2. Discuss the various steps
involved in marketing research.
Explanation of all the steps
involved in marketing research
3. Discuss the types of
public relations research.
Explanation of primary
research
Explanation of secondary
research
4. Discuss the current
scenario of medical tourism in India.
Explanation of medical
tourism
Explanation of present
situation of medical tourism
Advantages of medical tourism
5. Discuss the future of
healthcare marketing.
Brief outline of healthcare
marketing
Explanation of future of
healthcare marketing
6. Explain the standard
metrics to evaluate public relations in healthcare.
Key factors of PR measurement
and evaluation
Explanation of various PR
evaluation components
MH0057 –
Management of Healthcare Human Resources
1. Explain the training cycle in Healthcare
Organisations.
Explanation of the various steps of training
cycle in Healthcare Organisations
2. Illustrate the selection procedure in
healthcare services.
Meaning and explanation of selection
Procedure for selection
Interview
3. Explain the objectives of HRM in
healthcare.
Listing the objectives
Explanation
4. Define performance appraisal. Explain the
components of performance appraisal.
Definition
Mentioning the components
Explanation
5. Describe HR audit process.
Mentioning the phases and components of HR
audit process
Explanation of phases and components
6. What is collective bargaining? Explain the principles and characteristics of collective bargaining.
Definition
Explanation of principles
Explanation of characteristics
MH0058 –
Legal Aspects in Healthcare Administration
1 Explain informed consent with examples.
Explanation of informed consent
Examples
2 Explain the following concepts:
a. Accountability to patients
b. Vicarious liability
a. Explanation of Accountability to patients
b. Explanation of Vicarious liability
3 Which are the 3 types of inquest’s in
India? Explain.
Mentioning 3 types of inquest
Explanation
4. Define abortion. Explain medical termination
of pregnancy act in detail.
Definition
Explanation of various aspects of MTP act
5. Explain medical negligence. List the
various rights and responsibilities of the patient.
Explanation of medical negligence
Listing the rights of the patient
Listing the responsibilities of the patient
6 Describe the important documents and
ethical codes in medical ethics.
Listing the important documents
Explanation
MH0059 –
Quality Management in Healthcare Services
1 Explain the requirements of quality patient
care.
Explaining the requirements of quality
patient care
2 Explain the fundamentals of lean
management. Add a note on lean thinking in healthcare.
Fundamentals of lean management
Lean thinking in healthcare
3 Explain the implementation of QMS in
healthcare organisation.
Brief outline of QMS
Explanation of steps in implementing QMS in
healthcare organization
4 Define accreditation and certification.
List the benefits of accreditation and certification of hospitals.
Definition of accreditation and certification
Benefits of accreditation
Benefits of certification
5 Define total quality management. Describe
the importance of TQM in healthcare.
Definition
Importance
6 Explain the methods of performance
evaluation in healthcare services.
Listing all the methods of performance
evaluation
Explanation
of all the methods of performance evaluation
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