Thursday 2 October 2014

SEM 4 MBA WINTER 2014

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MB0052- Strategic Management and Business Policy
1 What is strategy? Explain some of the major reasons for lack of strategic management in some companies?
Meaning of strategy
Reasons for lack of Strategic management
2 Explain the following:
(a) Core competence
(b) Value chain analysis
10
(a) Core competence
(b) Value chain analysis
3 Describe in brief the following environmental factors which a business strategist considers:
(a) Political factors
(b) Technology
10
(a) Description of Political factors
(b) Description of Technology as an environmental factor
4 Write a brief note on Turnaround strategy. 10
Brief note on Turnaround strategy 10
5 Define the term ‘strategic alliance’. What are its characteristics and objectives?
10
Definition of the term ‘strategic alliance’
Characteristics of strategic alliance
Objectives of strategic alliance
6 Write short notes on the following:
a) Competitive advantage
b) Porter’s Competitive threat model
10
a) Competitive advantage
b) Porter’s Competitive threat model (Five Forces model)

MB0053 –International Business Management
1 “The world economy is globalizing at an accelerating pace”. Discuss this statement and list the benefits of globalization.
Discuss the statement
Listing the benefits
2 Compare the Adam Smith and David Ricardo’s theories of international trade with examples.
Adam Smith’s theory
David Ricardo’s theory
3 Regional integration is helping the countries in growing their trade. Discuss this statement. Describe in brief the various types of regional integrations.
Regional integration
types
4 Write short note on:
a) GATS (General Agreement on trade in services)
b) ILO (International Labour organization)
a) meaning and role of GATS
b) Meaning and role ILO
5 What is the difference between domestic and international accounting and how will you measure this difference?
Differences
measures
6 Discuss the various payment terms in international trade. Which is the safest method and why?
The modes of payment
Safest mode

SEM 4 BANKING WINTER 2014
MA0041- MERCHANT BANKING AND FINANCIAL SERVICES
1 You want to apply for merchant banker. Find out the list of regulations that a merchantbanker needs to follow in India.
Merchant banking role
Functions
2 Is book building an efficient IPO pricing mechanism? Substantiate your reasons.
IPO process
Book building process
3 The banks are in a bind over the implementation of the new bancassurance proposal as announced in Budget 2013-14. Banks assuming the role of insurance brokers may also lead to conflict of interests where the bank is also the promoter of an insurance company. Discussthe opportunities and threats for the new proposal.
Bancassurance process
Opportunities and Threats
4 Global Finance magazine has named the “ SBI as the Best Trade Finance Bank-2013. SBIhas a caption of “Expertise delivered around the Globe! " Do you agree with this statement.
Explain Trade finance
SBI position in Trade Finance
5 SKS Microfinance Limited, India's only listed micro-lender has concluded a securitisation transaction for Rs 321 crore with a major public sector bank. Describe the process of securitization.
Concept of securitisation
Process of securitisation
6 Compare and contrast the various instruments of money and capital market that are available in India.
Instruments in money market
Instruments in Capital market

MA0042-TREASURY MANAGEMENT
1 Compare and contrast the corporate treasury and a bank treasury.
Similarities
differences
2 Discuss FEMA violations in India
FEMA violations in India 10
3 Discuss the role of treasury in Kotak Mahindra’s bank.
Treasury operations in Kotak Mahindra bank
4 Explain the organizational structure for Risk Management.
Organizational structure for Risk management
5 Discuss the internal audit machineries subscribed by RBI.
Internal audit machineries subscribed by RBI 10
6 Discuss the role played by SAP and SWIFT in treasury Management.
SAP
SWIFT

MA0043- CORPORATE BANKING
1 Discuss the Kingfisher airlines consortium loan and name the participating banks in that loan.
Identify the banks
the purpose and
the amount of advance and the status of consortium loan
2 List and explain briefly the various types of letter of credit documents. List and explain the steps that must be taken to evaluate the documents attached with the letters of credit.
Various types of letter of credit documents
Explain the steps
3 Prepare a report on the role of EXIM bank in facilitating pre and post-shipment finance.
Pre -shipment finance
Post shipment finance
4 Prepare a chart listing some of the important Indian banks that have introduced channel banking and Green Banking programs.
channel banking and
Green Banking programs
5 Reliance industries want to raise capital by selling stocks, through the mechanism of book building, by offering Initial Public Offers (IPOs). Discuss the book building process.
book building process.
Methods and guidelines
6 Suppose you are working as risk manager in a private bank. As a manager, discuss the issues and challenges of corporate banking.
Issues of corporate banking
Challenges of corporate banking

MA0044- INSTITUTIONAL BANKING
1 NBFCs provide loans for short and medium term at a moderate rate of interest. Refer any two NBFCs and discuss the institutional services and products that are provided by them.
Introduction-NBFCs
Institutional products and services by NBFCs
2 PPPs have great potential to provide infrastructural facilities and contribute towards bridging the gap of demand and supply in infrastructure. Discuss in detail the role of PPP projects in infrastructure.
Introduction about PPP
PPP models
Role of PPPs
3 NABARD is promoting the setting up of agricultural export zones in various states with the help of local state government bodies. Discuss in detail the scheme of NABARD for agriexports.
NABARD’s scheme for agri-exports-supportingactivities
Funds for projects
4 Commercial banks have been playing a major role in providing institutional banking facilities. Prepare a report on any commercial bank’s services in the area of institutionalbanking.
Commercial banks –products in institutionalbanking
Services
5 The primary role of the IMF is to promote stability of the international monetary system and exchange rates. Discuss some of the projects assisted by IMF.
Projects assisted by IMF 10 10
6 Technology plays a dominant role in effectively managing the business of DFIs. Discuss the role of technology in DFIs.
Role of technology in DFIs
Developments

SEM 4 FINANCE WINTER 2014
MF0015 & INTERNATIONAL FINANCIAL MANAGEMENT
1 Give the meaning forward markets. Explain its features, arbitrage in forward markets, forward markets hedging and speculation in forward markets.
Meaning of forward markets
Features , arbitrage in forward markets
Forward markets hedging
Speculation in forward markets
2 Explain the interest rate parity theory and purchasing power parity with examples.
Interest rate parity theory with examples
Purchasing power parity theory with examples
3 Explain the cash concentration strategies and cash management structures.
Cash concentration strategies
Cash management structures
4 A particular method is used depending upon the circumstances and the legalaccounting procedures adopted in a particular country. Explain all the translationmethods.
Current rate method
Current /non current method
Monetary method
Temporal method
5 International credit markets are the forum where companies and governments can obtain credit. Bring out your understanding on international credit markets andexplain the two very important aspects of international credit market. Refer and giveone example.
Introduction of international credit market
Explanation of syndicated loans with example
Explanation of External Commercial Borrowings (ECB)
6 Explain the principles of taxation and double taxation. Give some important points on tax havens and its types.
Explanation on principles of taxation
Explanation on double taxation
Explanation on tax havens and its types

MF0016-TREASURY MANAGEMENT
1 Collateralised Borrowing and Lending Obligations (CBLO) is a produt in the money market launched in 2003 by CCIL. Discuss the process involved in obtaining membership of CCIL for CBLO.
Process involved in obtaining CBLO
2 Commodities market is the market in which commodities like oil, gold and agriculturalproducts are traded. Who are the players in the commodity market? How does thecommodities move?
Players
Factors that affect the commodity market
3 Suppose you are the manager of a company operating in three countries; India, US and UK.
What are the risks you face relating to foreign exchange?
Foreign exchange risk factors
4 Explain interest rate and various types and various sources of interest rate.
different types of interest rate risks
framework for measuring and managing the liquidityrisks.
5 The Treasury function of a company plays a key role in working capital. Analyse the interface between treasury and working capital.
Interface between treasury and working capital
6 Treasury products are the product in the market available to the treasury for raising and deploying funds for investment and trading in securities and forex markets.
Forex services
Money products
securities

MF0017 & MERCHANT BANKING AND FINANCIAL
1 Rating methodology is used by the major Indian credit rating agencies. Explain themain factors of that are analyzed in detail by the credit rating agencies.
Business risk analysis
Financial analysis
Management evaluation
Geographical analysis
Regulatory and competitive environment
Fundamental analysis
2 Give the meaning of the concept of venture capital funds. Explain the features ofventure capital fund.
Meaning of venture capital funds
Features of venture capital funds
3 Hire purchase is one of the important concept. There are certain features of hirepurchase agreement so explain the points of it. Differentiate between hire purchaseand leasing.
Concept of hire purchase
Differences between hire purchase and leasing
4 Explain the concept of Swap. Write down its features and various types of interest rate swap.
Introduction of Swap 2 10
Features of swap
Various types of interest rate swap
5 Elaborate on measuring exchange rate movements. Explain the factors that influenceexchange rates.
Measuring exchange rate movement- introduction
Interest rate differentials
Focus on demand supply model
Economic factors
Political conditions
6 Write short notes on:
International Credit Markets
International Bond Markets
International Credit Markets
International Bond Markets

MF0018 & INSURANCE AND RISK MANAGEMENT
1 Explain the risk management methods.
Loss control
Loss financing
Internal risk reduction
2 An organization is a legal entity which is created to do some activity of some purpose. There are elements of a life insurance organization. Explain the elements of lifeinsurance organization.
Important activities
Internal organization
Distribution system
Functions of the agent
3 Insurance is the most important industry. Elaborate the different types of mediclaim and liability policies.
Explanation of all 5 types of mediclaim policies
Explanation of all 6 types of liability policies
4 Give short notes on :
Pricing objectives.
Pricing elements.
Rate computation
Pricing objectives
Pricing elements
Rate computation
5 Explain the creation and application of insurable interest. Give the differences between wagering and insurance.
Creation of insurable interest
Application of insurable interest
Differences between wagering and insurance
6 Identify the role of insurance in managing risk financing. Explain the importance of insurance transaction. Discuss in different perspectives of insured and insurer
Role of insurance in managing risk financing
Introduction of insurance transaction
Explanation of different perspectives of insured and insurer.

SEM 4 HCS WINTER 2014
MH0056 – Public Relations & Marketing for Healthcare Organizations
1 What is marketing mix? Explain the four P’s of the marketing mix.
Meaning of marketing mix
Explanation of four P’s
2 List the different methods of qualitative and quantitative research. Explain the unique features of each methodology.
Listing the different methods
Explanation
3 Elaborate the concept and significance of marketing healthcare.
Explanation of concept of marketing in healthcare
Significance of marketing healthcare
4 Explain market segmentation.
Definition
Explanation
5 Describe SWOT analysis.
Definition
Characteristics
Explanation of process of SWOT analysis
6 List and explain the factors that attract corporates to healthcare.
Listing the factors
Explanation of all the factors

MH0057 – Management of Healthcare Human Resources
1Define manpower planning. Explain the steps in manpower planning.
Definition
Explanation of steps
2 Define training. Explain the various steps involved in the training cycle.
Definition
Explanation
3 Discuss the importance of HRM in healthcare organisations.
Explanation of HRM in general
Importance of HRM for the employees, society and the organisation
Strategic role of HRM in healthcare
4Explain the impact of government on reward management.
What is reward management
Impact of government on reward management
5 Explain the importance of human relations in healthcare services.
Brief overview of human relations in healthcare services
Explanation of importance of human relations in healthcare services
6 A healthcare organization opens a new cafeteria. Consider that you are the HR manager of the healthcare organization and you are given the task of recruiting the staff for managing, cooking food, cleaning the cafeteria and so on. Explain the various methods of recruitment you would follow in selecting the right candidate for the job.
Listing the various processes in recruitment
Explanation of various processes

MH0058 – Legal Aspects in Healthcare Administration
1 Which are the 3 types of inquest’s in India? Explain.
Mentioning 3 types of inquest
Explanation
2Explain the relevance of consumer protection act in the hospital scenario.
Definition of consumer
Explanation of consumer rights
Explanation of relevance of consumer protection act in hospital
3 Explain health as a fundamental right.
Definition of health
Explanation of health as a fundamental right
4What is informed consent? Describe the implications of breaching confidentiality.
Meaning of informed consent
Importance of informed consent
Explanation of implications of breaching confidentiality
5 Describe two important Indian cases that have led to the formation of case laws in medical emergencies.
Explanation of PaschimBangaKhetMazdoorSamiti Vs state of west Bengal case
Explanation of ParamanandKatara Vs Union of India
6 Explain the various systems of medicine prevalent in India.
Listing the various systems of medicine in India
Brief explanation

MH0059 – Quality Management in Healthcare Services
1 Discuss the dimensions of quality management in healthcare.
Listing all the dimensions
Brief explanation of all the dimensions
2 Discuss the methods of performance evaluation in healthcare services.
Listing all the methods of performance evaluation
Brief explanation of all the methods of performance evaluation
3 Describe Maxwell’s concepts of quality.
Listing of Maxwell’s concepts of quality
Explanation of Maxwell’s six dimensional quality model of healthcare services
4 Explain the implementation of QMS in healthcare organization.
Brief outline of QMS
Listing of steps in implementing QMS in healthcare organization
Explanation of steps
5 Define accreditation and certification. List the benefits of accreditation and certification of hospitals.
Definition of accreditation and certification
Benefits of accreditation and certification
6 Differentiate between Six sigma and Total quality management.
important differences between six sigma and TQM

SEM 4 HR WINTER 2014
MU0016 – Performance Management and Appraisal
1 Discuss the principles and dimensions of Performance Management
Explaining the principles of Performance Management
Explaining the dimensions of Performance Management
2 Assume that you have joined as an HR in an organization. The first task assigned toyou is to conduct the Performance Appraisal Process. What according to you is itspurpose? Describe the entire Performance Appraisal process.
Explain the purpose of Performance Appraisal
Explain the Performance Appraisal Process
3 Discuss the components of a Performance Appraisal feedback. Describe the steps in giving a constructive Feedback
Explaining the components of Performance Appraisal Feedback
Explaining the steps in giving a Constructive Feedback
4 Discuss the skills that a line manager require for effective Performance
Management.
Listing the skills
Explaining the skills
5 Describe the modern methods of Performance Appraisal
Explain all the five modern methods of Performance Appraisal
6 Write a brief note on the Employee’s responsibility in Performance
Planning Mechanics
Explaining the employee’s responsibility in Performance
Planning Mechanics

MU0017 – TALENT MANAGEMENT AND EMPLOYEE RETENTION
1 Explain the importance of Talent Management Process. Describe the stages of Talent Management Process
Importance of Talent Management Process
Explaining the stages of Talent management Process
2 Describe the top strategies adopted to improve employee retention
Explain the top strategies to improve employee retention
3 Explain the key Compensation principles. What do you mean by Total rewards?
Describe the elements of Total rewards
Explaining the key compensation principles
Definition of Total rewards
Explaining the elements of Total rewards
4 What are the responsibilities undertaken by an HR to ensure compliance to regulations? Explain the steps involved in ensuring safe work environments
Responsibilities of an HR to ensure compliance to regulations
Explaining the steps involved in ensuring safe work environments
5 Explain the key elements of a Talent Management System
Explaining the key elements of a Talent management system
6 Explain the concept of Talent Acquisition .Explain the talent acquisition strategies
Concept of Talent Acquisition strategies
Explanation of the Talent acquisition strategies

MU0018 – Change Management
1 Describe Kotter’s Eight Step Change Model
Explaining Kotter’s Eight Step Change Model 10
2 Define Resistance to change. Explain some of the techniques to overcome Resistance to change.
Definition of Resistance to change
Explaining the techniques to overcome Resistance to Change
3 What do you mean by Organizational Effectiveness? Explain the factors in achieving Organizational Effectiveness.
Definition of Organizational Effectiveness
Explaining the factors in achieving Organizational effectiveness
4 What do you mean by Change Agent? Describe the characteristics of successful Change Agents.
Definition of Change Agent
Explaining the Characteristics of successful Change Agents
5 Explain the Behavioural Approach to Individual Change.
Explanation of the Behavioural Approach
6 Write a brief note on the following:
a)Kolb’s Learning Cycle
b)Peter Senge’s framework on Organizational Learning
Explaining the concept of Kolb’s Learning Cycle
Explaining the concept of Peter Senge’s Framework

SEM 4 OM WINTER 2014
OM 0015 – MAINTENANCE MANAGEMENT
1 Write short notes on the following:
 Categories of maintenance activities
 Mean Time Between Failures (MTBF)
 Advantages of a Sound Replacement Program
 TPM implementation
A  Categories of maintenance activities
 Mean Time Between Failures (MTBF.)
 Advantages of a Sound ReplacementProgram
 TPM implementation
2 Explain briefly the functions of maintenance planning. What are the benefits of maintenance planning?
A Listing and brief description of functions ofmaintenance planning
Listing of benefits of maintenance planning
3 What are the three stages in the lifecycle management of any machinery? Explain in brief the Life cycle management system.
A  Listing of the three stages
 Description of the stages with help ofdiagram(Life cycle management process),examples
4 Effective implementation of maintenance management in Quarta Technologies Quarta Technologies is a leading manufacturing company in Bhopal. It manufactures sixmillion tubes a year. Each year, production shuts down for few weeks allowing capitalinvestment projects and deep maintenance to be performed. These include processchanges and a variety of maintenance activities are executed.
The Challenge
Ramping up to full production capacity after the shut sown was a slow process with attendant quality issues. The equipments used in this organisation were used for severalyears before it was either discarded or replaced with a similar new machine. From thetime the equipment were brought, the production and maintenance personnelaccumulated considerable knowledge about the equipment, the manner in which failuresoccur and the symptoms that it develops before a particular failure or malfunctioninghappen. The organisation recognised an opportunity to reduce the quality costs of theannual shutdowns by planning and troubleshooting techniques.
The Solution
The organisation, worked with the plant leadership to improve project and riskmanagement skills by introducing the common process. A progressive learning wasdone with respect to equipment usage and systematically captures many types ofinformation and put to use. One method was to develop good trouble shootingmechanisms. This mechanism was a structured approach to identify the root cause ofthe problem that needs some correction when viewed from the maintenance. Bysuccessively checking on a set of condition about the equipment, several alternativespertaining to the possible problematic areas will get eliminated and progressivelynarrows down to a few. Once this stage is reached, it is possible to conduct a detailed analysis to locate the problem and take corrective measures.
This helped the organisation to implement trouble shooting techniques which reduce theshutdown period and a total of 110 distinct maintenance projects and capitalinvestments were managed. It also eliminated schedule conflicts that would havecaused delays. This technique helped them to achieve their goals, ramping up faster tofull production and improved team corporation.
What was the challenge faced by Quarta Technologies? What steps were taken bythem to reduce it?
A Description of the challenge
Description of trouble shooting mechanism
5 Write short notes on the following:
 Routine maintenance
 Inventory planning spare parts
 Benefits of scheduling
A  Routine maintenance
 Inventory planning spare parts
6 Explain briefly the twelve steps to be firmed up and practiced for successful implementation of the Autonomous principles in a production unit.
A Explanation of the following
1. Introductory Education and Training
2. Cooperation among Departments
3. AM is a job fit
4. Small groups
5. Managers must take the Lead
6. Education and Practice
7. Practice first
8. Actual effects
9. Rules and standards are set byOperators
10. AM audit
11. Quick response
12. Be thorough

OM 0016 – QUALITY MANAGEMENT
1Write short notes on the following: Integrating Quality into Strategic Management Six Sigma as a quality framework Reliability Types Juran’s Trilogy
A Integrating Quality into Strategic Management Six Sigma as a quality framework Reliability Types Juran’s Trilogy
2 Elucidate different types of Quality Management Systems (QMS). What are the benefits of implementing a QMS?
Explanation of various QMS (including industry and product specific and nonspecific types, examples)
Benefits of QMS
3ABC is an organisation. The organisation is at the stage of lack of Quality products and services to meet the customer requirements. The organisation decides to develop a strategy and hire people to enhance the quality of its products and services. Being the quality head of the organisation what are the approaches you will consider for initial cost data collection.
Listing of the approaches
Justification why the approach was chosen
Conclusion
4 Write short notes on the following: Quality standards Significance of Quality Control
Automated manufacturing Applications of Design of Experiments (DOE) to product and process design
A Quality standards Significance of Quality Control Automated manufacturing Applications of Design of Experiments (DOE) to product and process design
5 This is a case study about an airline. It states that how at the initial stages the airline was not functioning properly and could not achieve customer satisfaction but however after the implementation of Total Quality Management (TQM), the company prospered.
Bryan air airlines started in year 1988 with only 67 employees and with one 18 seater turboprop plane from the south of east of Chelsea to London-Gatwick which carried 5000 passengers on one route (Harrison, 2002). In 1990-1991, the company had 700,000 passengers.
However, in spite of the raise of passengers, the company could not manage cost that the company had lost its money during the expansion of the business. The management decided to bring a brand new management team which suggested a re-launch of the airlines as a “low fares or no frills” airline, closely modelling the Southwest Airlines model in the U.S.
In addition, there was another problem related to quality service. Since it was a “low fares or no frills” airline it could not cater to the customer needs. So the company decided to use TQM and a strategic plan where both the internal and external customers will be given importance and all the main focus will be customer satisfaction. Hence the strategic option that was used by the company for satisfying both internal and external customers and marketing environment was used to attain total quality management.
Hence by implementing TQM and strategic planning the company could satisfy both the clients and the customer. Now Bryan air is one of the leading airlines in the world.
Identify the steps taken by the airline company which made them one of the leading airlines in the world.
A Identification of the quality initiatives with evidence from the case Analysis of these initiatives along the benefits Conclusion
6 Summarise why corporate culture is important
A Brief explanation/definition of corporate culture Instances where corporate culture must be changed Why does culture matter?
Conclusion

OM0017 – ADVANCED PRODUCTION AND PLANNING CONTROL
1Write short notes on: Classification of Inventory Models Role of Controls in Operation Cycles Forward scheduling PPC for Different Systems of Manufacturing
A Classification of Inventory Models Role of Controls in Operation Cycles Forward scheduling PPC for Different Systems of Manufacturing
2Five jobs are to be processed at a work station. The processing time and the due date in days are given below. Determine:
a) The sequence of job according to the shortest processing time.
b) The total completion time.
c) The mean flow time or average completion time.
d) The average number of jobs in the system each day,
e) The average lateness.
Job
A
B
C
D
E
Processing time in days
6
19
16
11
13
Due date in days
8
22
20
14
14
Calculation of
a)The sequence of job according to the shortest processing time.
b) The total completion time.
c) The mean flow time or average completion time.
d) The average number of jobs in the system each day,
e) The average lateness.
3 Differentiate between FMS and standalone machines. Describe a few Applications of FMS in Industries
Differentiation between FMS and standalone machines
Description of application in industry (pharma, aircraft, automobile, textile etc.)
4Write short notes on: Material Requirement Planning Forecasting in Operations Off shoring Agile manufacturing
A Material Requirement Planning Forecasting in Operations Off shoring Agile manufacturing
5 Define quality planning. Explain the phases of quality planning
Definition of quality planning
Explanation of phases of quality planning
6 Explain the importance of Supply Chain Management(SCM) and the problems addressed by SCM.
Explanation of importance eof SCM
Elaboration of problems addresses by SCM

OM0018- Technology Management
1 Consider that you are a manager in a company and you want to manage a technology that isnewly incorporated.
a. Describe the effects of technologies on business.
b. Prepare a list of the factors that are considered in managing technology.
A a. Explaining the effects of technologies I business
b. Collect from the key issues in managing technological innovation
2 The purpose of forecast is to improve the quality of the decisions related to selection of analternative from available alternatives and not to force to accept a particular decision.
Explain various techniques for forecasting with a neat diagram
A Diagram 3 10
Describing the techniques 7
3 Write short notes on
a. Technology adoption
b. Technology diffusion
c. Technology absorption
Aa. Technology adoption 3
b. Technology diffusion 3 10
c. Technology absorption 4
4 When you choose a new technology, you may have to face some of the question like what areits functional requirements, non-functional requirements and does the technology fit theorganization culture?
a. How do you answer for these questions?
b. What is memristor?
Aa. Explaining eight tips related to the selection of a new technology
b. Explaining memristor 2
5 Write short notes on
a. Bridging agencies
b. Problem solver model
c. Bar-Zakay model
d. Schlie, Radnor and Wad model
Aa. Bridging agencies 2
b. Problem solver model 2 10
c. Bar-Zakay model 3
d. Schlie, Radnor and Wad model 3
6 Explain the basic scheme for knowledge based applications
A Diagram of basic scheme for knowledge basedapplications
Explaining the knowledge based technology process

SEM 4 MIS WINTER 2014
MI0038- ENTERPRISE RESOURCE PLANNING
1 a. Discuss about ERP software selection criteria.
b. What is improper ERP system selection? Explain in detail
Aa. Explaining the ERP software selectioncriteria
b. Explaining the improper ERP system selection
2 a) Discuss the components of Customer Relationship Management.
b) Explain the different modules of R/3
Aa. Explaining the 4 different component of CRM
b. Explaining atleast 6 modules 6
3 a. Consider two organisational environment in which one of the organisation ishaving no or little communication between departments and the other organisationwhere all the departments know what the others are doing. Now which environment isconsidered to be better and why?
b. Explain integrated Management of integration.
Aa. identifying which environment 2
explaining the reasons 4 10
b. explanation of integrated Management of information
4 A business products distributor was manually processing over 300,000 customer orders eachyear. Heavy order flow prior to shipping cut-off timeframes and a highly variable daily volume created staffing challenges and inconsistent order turnaround times.
Despite an effort to process customer orders via EDI, the company continued to receive over20,000 orders per month via fax and email requiring manual data entry. Customer Service Associates in three different centres manually entered the orders into the order management system with the added pressure of meeting a shipping deadline. As any manual single-pass data entry process there were many errors, especially during peak processing cycles.
Due to a complex product catalogue, variety of order types received from customers, and thelarge customer base, finding and training data entry specialists was a challenge. Fluctuatingdaily order volumes made maintaining appropriate staffing levels very difficult. During peakdemand periods order processing lags would greatly decrease customer satisfaction levels.To solve all these problems the company implemented an outsourced automatic data entrysolution with sophisticated “free-form” data extraction for their fax and email orders. Thesolution was able to recognise and capture data from any customer order format with 99.5%accuracy. Order input no longer requires the participation of the company’s order entrystaff, which has reduced labour costs. The solution also receives fax and email orders onbehalf of the company directly from customers and converts the hardcopy order to an EDIelectronic purchase order for the order management systems.
The solution includes a customised web-based portal to support exception processing and asecure web tool for archiving and storing images of all of the original order documents. The solution is completely accessible on demand from any of the company’s workstations. The solution was fully operational within 90 days and required zero capital investments in hardware, software or labour on the part of the company.
Questions:
a. What are the challenges that the company faced before the installation of the Data Entry solution?
b. What are the benefits of the Automatic Data Entry solution?
A a. Listing the Challenges 5 10
b. Listing the benefits 5
5 Write short notes on
a. Gap Analysis
b. Reduction of lead time
c. BAAN company
d. End users
e. ERP trends
A a. Explaining 2 10
b. Explaining reduction of lead time 2
c. Explaining about BAAN company 2
d. Explaining End users 2
e. Explaining ERP trends 2
6 Describe in detail the workflow of HRM that deploys ERP systems with a neat diagram
A Diagram 3
Listing the different sub modules 2 10
Explaining 5

MI0039- E-COMMERCE
1 Electronic Commerce is commonly known as e-commerce, is a process of buying and sellingof goods or services using electronic systems. List the applications and benefits of e-Commerce.
Aa. Applications of e-Commerce 5
b. Benefits of e-Commerce 5 10
2 The e-Commerce architecture is divided into different layers which help us to have anorganized discussion of building blocks of e-Commerce in a logical order. Explain the layeredarchitecture of e-Commerce systems
A Explaining the six layers of e-Commerce systems 10 10
3 Suppose you are the network admin of WXZ Software Company and you are given theresponsibility of managing all the servers. What are the steps you would follow to avoid hacking of the company’s information?
A Explaining the threat and to avoid threats 10 10
4 Assume that you are the project manager of VSG company. Due to some reason thecompany’s server got shut down and the company is not able to access the company’sconfidential data. What steps would have been taken by you to avoid this?
A Explaining the backup alternatives 10 10
5 Write short note on
a. Target Audience
b. Preparing the budget
A a. Target Audience 5 10
b. Preparing the budget 5
6 Guest look is an Indian based cosmetic manufacturing company which manufactures a widerange of cosmetics for men. Although its product was used by men all over the world, anumber of new cosmetic manufacturing companies arose in the market challenging Guest look.Now Guest look has to find innovative ways of advertising its products.
So far, Guest look’s advertising aids were mostly printed and television media. Now Eguestlook realized the importance and benefits of e-Marketing and has started concentrating on e-Marketing. As the company is known for its integrity and will not compromise on that with spam and unsolicited mails. Therefore, company identified three techniques such as searchengine optimization, improving existing website and banner ads.
a. What are the benefits of offline advertising? Are Guest look following offlineadvertisement? Justify your answer
b. If you are working with the development team of Guest Look, how would you goabout improvising the existing website?
c. What banner ads?
Aa. Listing the benefits of offline advertising 2
Justification of the answer for using offline advertisement
b. Explaining how to improvise the existing website
c. Explaining banner ads and its drawbacks 3

MI0040- TECHNOLOGY MANAGEMENT
1 Consider that you are a manager in a company and you want to manage a technology that isnewly incorporated.
a. Describe the effects of technologies on business.
b. Prepare a list of the factors that are considered in managing technology.
A a. Explaining the effects of technologies I business
b. Collect from the key issues in managing technological innovation
2 The purpose of forecast is to improve the quality of the decisions related to selection of analternative from available alternatives and not to force to accept a particular decision.
Explain various techniques for forecasting with a neat diagram
A Diagram 3 10
Describing the techniques 7
3 Write short notes on
a. Technology adoption
b. Technology diffusion
c. Technology absorption
Aa. Technology adoption 3
b. Technology diffusion 3 10
c. Technology absorption 4
4 When you choose a new technology, you may have to face some of the question like what areits functional requirements, non-functional requirements and does the technology fit theorganization culture?
a. How do you answer for these questions?
b. What is memristor?
Aa. Explaining eight tips related to the selection of a new technology
b. Explaining memristor 2
5 Write short notes on
a. Bridging agencies
b. Problem solver model
c. Bar-Zakay model
d. Schlie, Radnor and Wad model
Aa. Bridging agencies 2
b. Problem solver model 2 10
c. Bar-Zakay model 3
d. Schlie, Radnor and Wad model 3
6 Explain the basic scheme for knowledge based applications
A Diagram of basic scheme for knowledge basedapplications
Explaining the knowledge based technology process

MI0041- JAVA AND WEB DESIGN
1 Write down what the following tags will perform
a. <table>
b. <td width>
c. <embed>
d. <a>
e. <object>
Aa. <table>
b. <td width>
c. <embed>
d. <a>
e. <object>
2 Write short notes on
a. Web browsers
b. Web development tools
Aa. Explaining web browsers with an example
b. Explaining web development tools with an example
3 Write a programme to create a webpage that prints the name of the STUDENTdatabase in Wide Latin font and set the subtitle with description of the STUDENT tothe screen. Set the page layout to the webpage. Insert one image after the databasewith a Thank you note.
A Programme 7 10
Writing the output for the programme written 3
4 Read the following case study thoroughly and answer the following questions:
ABC is an educational institute which is reputed for its management courses. It has3 branches in different places and is planning to launch 2 more branches in someother places. The institute used to maintain the student details in the form of a hardcopy file. One day, a fire broke out in the record section and all such records weredestroyed. Next day the management decided to maintain the student details in acomputer so as to prevent the damage due to such disasters. One of the managementmembers suggested that XYZ Company is capable of developing a kind ofapplication for maintaining records using java. The member further told other members that in his friend’s organisation the same java application developed by thesXYZ company was working very effectively and it also offered enough securityparameters. Immediately the management appointed an employee who had goodknowledge of java language to oversee the implementation of the requiredapplication. That employee prepared an outline of the company’s requirements andsubmitted it to the XYZ Company. The requirements of institute were: Forinstitute’s employees–student details, course details, materials, and access rights.For students it was– Course material, feedback on assignments, course details andfaculty details.
XYZ company’s web designers developed a prototype of an application based on therequirements of the ABC institute. Now the programmers of XYZ company detailedthe process of application development based on the specified requirements. Theydecided that for display purpose they can use JSP (Java Sever Pages) and to retrievethe details of a particular student, they would create JDBC connection to the allbranches. The student details can be stored in a database table (server side) by usingMySql.
They also decided to use servlets for internal process. That is, sending of request andobtaining response from the server. After developing the application, they submittedit to ABC institute for testing purpose. During the testing process, it was found thatthere is no proper security mechanism in the application. That is, the applicationpermitted ‘Login’ by every member. So ABC company asked XYZ company to installsecurity mechanism in the application such that it gives separate access to theemployees and students. XYZ company modified the application by giving onlylimited and absolutely necessary access rights to the concerned users. Also a newsecurity parameter added to the application, prevented access by a user for 24 hoursif he/she entered incorrect ‘Login’ details for three consecutive times.
a) Give reasons as to why ABC institute decided to choose XYZ Company for thedevelopment of Java application.
b) Discuss the reason for using JSP in java application.
Aa. Answering for reasons 5
b. Reason for using JSP 5 10
5 For the above case study answer the following questions
a. State the reason for using database connection in the application.
b. Explain the purpose of creating a java application for the ABC institute.
A a. Reasons for using database connection 5 10
b. Explaining the purpose of creating a java application
6 How do you handle exception in java? Give with an example
A Explaining handling exception and the ways of exception can occur
Exception types 4
Explaining different types of exception handlinglike, using throw, using finally, etc

SEM 4 MARKETING WINTER 2014
MK0015-Services Marketing and Customer Relationship Management
1 “Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example.
Explanation of service positioning
Explanation of purposes
Example
2 Elaborate GAP analysis in detail.
Explanation of GAP Model. 10 10
3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this context.
Explanation of CIM
Explanation of Methods
4 What are the various types of conflicts in marketing services?
Explanation of types
5 Elaborate the important steps that service providers should bear in mind while implementing one to one marketing.
Explanation 10 10
6 Write short notes on:
a) E-CRM
b) Customer Retention
a) Meaning, opportunities and benefits
b) Meaning and Strategies

MK0016-Advertising Management and Sales Promotion
1 Do you agree that humour content in advertisement leads to better results?Support your view with examples.
Explanation of statement
Examples
2 Experts have found that consumers often respond to messages in a hierarchical order of behaviour. Throw light on communication response hierarchy in thiscontext.
Explanation
Diagram of Model
3 Explain the role of a media planner and media buyer.
Role of media planner
Role of media buyer
4 Explain the strengths and limitations of direct marketing. List few products which are suitable for direct marketing.
Explanation of strengths
Explanation of Weaknesses
Listing of products suitable
5 “Kids are the new age customers”. Do you agree with this statement? Explain Brat Power in this connection.
Explanation 10 10
6 Write short notes on:
a) Stereotyping in advertisement
b) Regulation governing Broadcast Media Advertising
a) Meaning and explanation
b) Explanation

MK0017-E-Marketing
1 Elaborate the e-marketing techniques used for various marketing activities.
Explanation of techniques 10 10
2 “Motivation to buy a product is crucial part of studies in online consumerbehaviour”.Explain
Explanation of types of buying behaviour 10 10
3 “A website has to be designed to showcase the company and its products”.
Explain how to create a website along with its elements.
Explanation of creating a website
Explanation of elements
4 Explain 2P+2C+3S Formula in E-Marketing with the help of a diagram.
Explanation
Diagram
5 “Businesses are always looking to develop new sales and distribution channels to maximize profitability and growth”. Explain
Explanation of role of distribution 10 10
6 Write short notes on:
a) Sales Force Automation
b) Customer Loyalty
a) Meaning
b) Meaning

MK0018– International Marketing
1 Discuss the different management orientations of a company. How does it affectinternational marketing?
Management orientations
Effect on international marketing
2 It is very important to analyze the politico- legal environment of a country ininternational business. Comment.
Discuss the statement
3 Compare GATT and WTO and discuss the implications of WTO on internationalmarketing.
Comparison
Implications of WTO
4 Nestle is marketing bottled water to Pakistan. Which segmentation it adopts thereand what are the other international market segmentations?
Nestle’s segmentation
Bases of segmentation
5 Write short notes on:
a) International packaging
b) International logistics planning
a) role and problems with packaging
b) meaning and components of logistics
6 Select a product of your choice for export and explain how you will do the pricing and costing of that product.
Choosing the product
Export pricing and costing

SEM 4 IB WINTER 2014
IB0015- Foreign Trade of India
1 Analyze the changes in the composition of India’s foreign trade since 2001.
Overall picture of changes in composition of trade
2 Discuss the regulatory framework of India’s foreign trade.
Important laws governing exports and imports of India
3 List the thrust exports markets of India. Which products are categorized as thrustexport products? Discuss.
Listing markets
Discussing products
4 How is services trade important for India? List the important services.
Importance
listing
5 Explain the various systems of quoting exchange rates. What is the meaning of option forward rates?
Systems of exchange rates
option forward
6 List the types of currency risk and explain how they are managed.
listing
Currency risk management

IB0016 – GLOBAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1 Assume that you are working in a textile company. Your company decides to import all the rawmaterials cotton clothing from the global suppliers to improve the sales. The company assigns you the task of analysing various issues that must be considered while importing. What are different issues you face while importing the goods from a global supplier?
[Listing of the issues with respect to various countries you wish to import from.
Brief explanation of issues with suitable examples
Summarization of how these issues may affect yourcompany’s business
2 Insurance Claim by JayshriImpex
JayshriImpex is one of India's leading garment manufacturer and exporter of textile dyes and chemicals whose manufacturing facility is located at Jethpur (near Rajkot), Gujarat. The head office of the company is at Mumbai.
The company manufactures an African traditional dress worn by all natives of African cities - "khanga". JayshriImpex has set high standards in garment export and it is recognised by the government of India for its extraordinary work. They have their presence in other cities of India as well as in Africa.
Theft of goods
Armed bandits on October 5, 2004, looted the export consignment of 185 bales of fabrics fromthe train, when it was transported to Brazzaville (Republic of Congo, West Africa). The company had insured their cargo with Bajaj Allianz and lodged a claim at the Bajaj Allianz, Rajkot office onthe same day.
Insurance support from Allianz
Even though the location of theft was in the remote jungles of Africa, Bajaj Allianz appointed Lloyd's Agency to carry out a survey immediately to check for the correctness of the claim. Lloyd's was submitted on the survey report on November 20, 2004. It took a month for Lloyd's tosubmit the report due to the procedural formalities involved in Africa to procure documents likepolice papers and no trace reports. Since the survey report was submitted in French a translationof the same was done at Ahmedabad on November 23, 2004.
The Insured submitted all the remaining documents such as Power of Attorney, Original Bill Of
Landing, NOC from Consignee, etc on November 25, 2004 from their Head Office at Mumbai.The claim was processed and based on the survey findings it was found to be true and theinsurance amount of Rs.31,37,360/- was released on November 30, 2004.
Inference
JayshriImpex managed to avoid a huge loss thanks to the insurance that it had purchased. Theinsurance company Bajaj Allianz also responded quickly and supported its client by releasing the amount at the earliest.
Why did JayshriImpex claim for insurance? What type of insurance may JayshriImpexopted for. How did the insurance company help JayshriImpex?
(Source:http://general.bajajallianz.com/BagicCorp/bajaj_home/claims/case_study.jsp)
[Reason for claiming insurance
Inference for the Type of insurance opted (evidencefrom case study, linking to type of insurance)
Settlement of insurance (support from insurancecompany)]
3 Explain in detail about INCO terms.
[Definition of INCO terms. What do they indicate?
Listing and description of INCO terms]
4 Name the two types of rate making and explain the factors affecting air freight rates.
Discussion of freight rates (general and specific commodity rate) with example
Brief explanation of freight rates (cost of service, competition, directionality, characteristics of trafficand value of service )
5 Write short notes on
·         Bareboat Charter
·         Combination vessels
·         Importance of free trade zones
·         Dry ports in India
6 Explain the global trends that affect the decision of a global logistics manager
A Explanation of global trends(Market concentration ,Production dispersion, Product line diversity) with suitable examples
Concluding remarks

IB0017 –International Business Environment and International Law
1 Discuss the salient features of FEMA and elaborate on the difference betweenFERA and FEMA.
Features of FEMA
difference
2 Explain the various incoterms involved in international contract.
Incoterms
3 What is memorandum of Association? How is it different from Articles of Association?
MoA
Difference with AoA
4 Write short notes on:
a) WTO
b) IMF
a) Meaning and objectives of WTO
b) meaning and role of IMF
5 Discuss the rights of an unpaid seller. What are the remedies available to the buyer against seller for breach of contract?
Rights of unpaid seller
Buyer’s remedies
6 What is technology transfer? Discuss the methods of international technologytransfer.
International technology transfer
methods

IB0018 – Export-Import Finance
1 What is the meaning of documentary Letter of credit? Explain in brief the types ofL/Cs?
meaning
types
2 What is the importance of export documentation? Discuss the various regulatory documents in brief.
Importance
Regulatory documents
3 Discuss the FEDAI rules regarding negotiation of documents under credit.
FEDAI rules
4 Write short notes on:
a) Packing credit in foreign currency
b Post shipment finance in foreign currency
Meaning and role of L/C
Meaning and methods of import financing
5 Discuss any two finance programs by EXIM bank of India.
Meaning
RBI guidelines
6 What is ECGC? Explain Commercial and Political Risks covered under ECGC Policies.
Meaning
Risks covered

SEM 4 RETAIL WINTER 2014
ML0015-Services Marketing and Customer Relationship Management
1 “Positioning a service in the marketplace is much like positioning a product”.Explain Service positioning and its purpose with the help of an example.
Explanation of service positioning
Explanation of purposes
Example
2 Elaborate GAP analysis in detail.
Explanation of GAP Model. 10 10
3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this context.
Explanation of CIM
Explanation of Methods
4 What are the various types of conflicts in marketing services?
Explanation of types
5 Elaborate the important steps that service providers should bear in mind while implementing one to one marketing.
Explanation
6 Write short notes on:
a) E-CRM
b) Customer Retention
a) Meaning, opportunities and benefits
b) Meaning and Strategies

ML0016-Advertising Management and Sales Promotion
1 Do you agree that humour content in advertisement leads to better results?Support your view with examples.
Explanation of statement
Examples
2 Experts have found that consumers often respond to messages in a hierarchical order of behaviour. Throw light on communication response hierarchy in thiscontext.
Explanation
Diagram of Model
3 Explain the role of a media planner and media buyer.
Role of media planner
Role of media buyer
4 Explain the strengths and limitations of direct marketing. List few products which are suitable for direct marketing.
Explanation of strengths
Explanation of Weaknesses
Listing of products suitable
5 “Kids are the new age customers”. Do you agree with this statement? Explain
Brat Power in this connection.
Explanation 10 10
6 Write short notes on:
a) Stereotyping in advertisement
b) Regulation governing Broadcast Media Advertising
a) Meaning and explanation
b) Explanation

ML0017-Mall Management
1 Explain the different types and components of shopping malls.
Explanation of types
Explanation of components
2 Explain different models for malls.
Meaning of malls
Types of mall models
3 Describe the Mall Design Process in detail.
Explanation of malls 10 10
4 Explain Global brands, its benefits and variables.
Meaning
Benefits
Variables
5 Explain Preventive and Predictive Maintenance Techniques in detail.
Meaning & Explanation of PM
Meaning & Explanation of PdM
6 “Risks need to be managed and reduced by the shopping mall officials”. In context of this statement, explain various issues which are taken care by officials.
Explanation of issues

ML0018-Project Management in Retail
1 Explain Sensitivity Analysis and the ways in which it is carried out
Explanation of sensitivity analysis
Explanation of four ways
2 Explain Detailed Project Report and Critical areas of concern for a successful retail store.
Explanation of Detailed project report
Explanation of critical areas
3 Describe the steps involved in Network Planning Techniques
Explanation of steps 10 10
4 Every team member has a different attitude towards work which leads to chances of conflict”. Explain the treatments used to overcome the conflict inprojects in retail.
Reasons for conflict in a team
Explanation of Methods/Treatments
5 “New ideas are fuel to any organization process”. Explain the Judgmental process in the light of the above statement.
Meaning
Components
6 Write short notes on:
a) Gantt Chart
b) Fishbone Diagrams
a) meaning
b) Meaning

SEM 4 PM WINTER 2014
PM 0015 – QUANTITATIVE METHODS IN PROJECT MANAGEMENT
1 Write short notes on:
 Management Operation System Technique (MOST)
 Project Budgeting
A  Management Operation System
Technique (MOST)
 Project Budgeting
2 Describe the different nonnumeric methods for project selection.
A Description of the non numeric methods
 The Sacred Cow
 The Operating/Competitive Necessity
 Comparative Benefits
 Rank-ordering (Q sort)
3 What do you understand by managing cash flow?
Description of Moving Averages and
Exponential Smoothing.
4 Describe how you can choose an appropriate forecasting model.
A  Guidelines for Selecting a Model for the
Purpose of Forecasting
 Performing a Residual Analysis
 Measuring the Magnitude of the
Residual Error Through Squared or
Absolute Differences
 Mean Absolute Deviation
 Principle of Parsimony
5 Describe how you can display data using Gantt chart and Network Diagram Chart in MS Project.
A Description of displaying data using Gantt chart
Description of displaying data using networkdiagram chart
6 How to create a report on the project activities in the MS Project
A Setting Up of Reports
Process of Creating or Editing Reports
Reports that can be printed
Check the Reports Available
Print a Report
Reports by Report Type

PM 0016 –PROJECT RISK MANAGEMENT
1 Explain the concept of Risk Breakdown Structure(RBS). What are the uses and benefits of Risk Breakdown Structure
A Explanation of concept of risk breakdownstructure
Description of uses and benefits
2 Briefly explain the risk handling strategies
A Retaining/accepting risk
Risk abatement
Mitigating consequences of risk occurrence
Transferring risk
Avoiding risk
3 What are the steps to balance short term and long term plans? What are the risk impacts? Give examples.
A Listing of the steps to balance short term andlong term plans
Examples of risk impact
4 Explain contract management? List the differences between a program and a project in business.
A Explanation of contract managementincluding types of contracts
Listing the differences between a program and a project in business
5 PavanMisra is a project manager in Latitude Software Pvt Ltd Company. Pavanattended the seminar conducted annually in HCF convention centre, Lucknow. One ofthe managers portrayed the following situation at a company at which he had worked:In any organisation the project managers were remunerated for rectifying the problemsin troubled projects. A manager who took a project that was not in good shape hadrefurbished it to good shape and it was appreciated by the customers. He could foreseea sizable bonus at his next performance review. The management analysed it to be aproper way to encourage their employees to outstanding performance.One project manager at this company analysed this incentive system and, as shouldhave been expected by upper management, employed it in his own best interest. He would secretly allow his projects to worsen slowly until they were on the edge ofcancellation, then, with obvious, evident, heroic effort, would revive them. His actions –of which he made certain that his managers were aware – earned him considerablebonuses time and again. The higher management finally came to know that he was thecause of the problems that his projects suffered, and he was immediately dismissed.Pavan’s response to this presentation was twofold:
Good for the Manager
Top management at this company made it apparent to the project manager that it washis interest to save a troubled project. If top management didn't analyse to provide himwith a troubled project, he had to provide it for himself. The manager showeddiscernment and cleverness in supervising his projects in such a way that he couldconcurrently attain the company's goal and his own (financial reward).
Shame on the Company
Top management at this company failed to guarantee that the project manager's bestinterest overlapped with the company's best interest. If the company wanted to haveprojects that were in good shape throughout their lifetimes, then their incentives to theproject managers should have been focused toward keeping projects healthy.Managers whose projects never weakened should have received greater bonuses thanmanagers whose projects suffered and later recovered. Furthermore, they failed todistinguish the apparent skill that this manager had; rather than firing this manager thecompany should have changed its incentive system and let this manager grow in asituation that would simultaneously benefit the company.
What could have the company done to avoid such situation? Do you think that Riskmitigation is a useful approach for this company? Justify.
A evaluation of what the company could havedone(relate it to evidence from the case)
statement whether risk mitigation is usefulstate the reasons for this stand 4
6 Explain the need for documentation?
A Why documentation is vital
Aspects of project to document
Benefits

PM 0017 –PROJECT QUALITY MANAGEMENT
1 Describe the tools and techniques used for quality planning.
A Listing of tools and techniques used for quality planning
Description of the tools and techniques usedfor quality planning
2 Discuss the various tools used for understanding data.
A Listing of the tools
Description of the tools
Steps to create
3 Describe the Enterprise Project Management Model(EPM)
A Definition
Model which supports EPM
Implementation of EPM
Advantages of EPM
4 Explain the project management value initiative
A General description of project management value initiative
six steps in the project initiative program
5 Briefly explain the seven forces involved in the success of quality in project management.
A Explanation of :
 Placing the budgetary considerationsahead of the quality
 Placing schedule considerations aheadof quality
 Placing political considerations aheadof quality
 Being arrogant
 Lack of fundamental knowledge, research or education, the principles ofquality assurance
 Pervasively believing in entitlement
 Practicing autocratic behaviours,resulting in “enrolment”
6 UK based Sonifex has been manufacturing equipments to broadcast audio for theradio, TV, security and telecommunications for more than 40 years. A reputation forbuilding high quality, reliable professional audio products, 100% engineering andmanufactured in their UK factory and is being used in facilities all over the world hasbeen earned by Sonifex.
Sonifex is in private owned by its directors and headed by Marcus Brooke. Sonifex’sfinest known products comprises of the award winning Courier portable flash-cardrecorder, which was chosen as the millennium product by the UK’s design council. TheRed Box range of audio interfaces, that are designed for systems integrators and thelately introduced reference monitor range, a new series of rack-mount audio monitorsthat utilise the latest DSP (digital signal Processing) technology is also one of Sonifex’sproduct.
In the late 1990s, during the drift towards overseas manufacturing, the need to overhaulits complete operation if it were to maintain its status as a leading UK manufacture andto retain its expert manufacturing staff was recognised by Sonifex. Of late, thecompany realised that a modification needed in the way the manufacturing process wascontrolled so that stock control, invoicing and accounts can be incorporated. An Excelsystem called EFACS, allowed to do a lot of what was needed in terms of stock controland production planning. However, the system was very cumbersome and wasn’t reallysuited to the needs of a smaller company where one person usually has more than onetask to be performed. Sonifex had its own in-house software expert that could perform athorough inspection and take a look at the system to see how on the improvements. Anew front end was created.
Sonifex was the first to invest in Dscope Series III audio analysers. In fact they wereinvolved in helping to incorporate beta testing in the unit. A prototype was seen at abroadcast convention and the beta test was advised to perform as a must. The pricewas a factor- it is incredibly competitive when compared to the test equipment offeredby other manufactures, but that wasn’t the only reason to be chosen. They were alsoconvinced by its incredible feature-set and by its user friendliness, but the maindeciding factor was that the system could be easily integrated into their test systems,enabling them to develop their own user interface, integrating the scope seamlessly intotheir own software system.
The company’s Dscope series III is an inclusive and powerful measurement system foranalog and digital audio generation and analysis, consisting of digital audio carrieranalysis, acoustic transducer testing and testing of sound devices. The net result ofDscope III was very a rapid diagnosis and correction of any manufacturing faults, withdetailed test records being written directly into the test system, giving a completeproduct that was ever built. This, in turn led to far more effective component batchcontrol of products on the manufacturing lines, and more efficient technical support ofproducts in the field. Each and every step of the phase of the Dscope III series had toundergo a complete inspection, measurement of the devices and testing.
Sonifex thus has been able to standardise on the Dscope III series for bothdevelopment and testing purposes, allowing engineers to exchange results and testprocedures between departments. The Dscope III analysis was a important part of thecompany’s performance criteria.
Sonifex’s followed automated testing process and is now an integral part of its freshsoftware package, which was developed in-house. By doing the right inspection,measurement and testing at the right time Sonifex has retained their manufacturingoperation in UK when many of the competitors had to move overseas. In spite of all thisSonifex continued to develop quality design and manufacture the quality products insuch a way that customers come expecting them.
What were the challenges faced by Sonifex’s measurement system? Describe therole of inspection, measurement and testing in building Sonifex.
A Listing of challenges
Description of the role of inspection,measurement and testing

PM 0018 –CONTRACTS MANAGEMENT IN PROJECTS
1 What is E-procurement?
A  Definition
 Benefits
 Seven types of e-procurement
2 Explain condition for adopting National Competitive Bidding and the requirements of National Competitive Bidding.
A Explanation of
 condition for adopting National Competitive Bidding and
 requirements of National CompetitiveBidding
3 List the features of Item Rate contracts and demonstrate how they are different fromLump Sum contracts.
A Listing of features of Item Rate contracts
Differences
4 What is RFP? What are the types of consultancy contract?
A Definition of RFP, What it includes
Description of types of consultancy contracts, where it is best suited
5 Briefly explain the areas of risk and causes of risk in contracts. Briefly describe five conditions for termination of a contract?
A Explanation of various risks
Description of conditions for termination of contract
6 What is outsourcing? What are its benefits and draw backs? Write short notes on contract compliances?
A Explanation of outsourcing, benefits anddrawbacks
Short notes on contract compliance

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